NewAir Appliances Adds 50% More Warehouse Space

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Expands operations to keep pace with increased product demand.

Ronnie DeLeo, Warehouse Manager, celebrating the new space.

NewAir Appliances Warehouse Expansion

"We have moved six times as we continue to grow. Our logistics have continued to become more complex as we add major retail partners, so the larger space allows us to continue to serve our new partners with same-day shipments," says Luke Peters, CEO and Founder

NewAir Appliances has leased additional warehouse space as they continue to expand their operations. This month the appliance manufacturer is settling into a neighboring warehouse and is hard at work customizing their new square footage to support their growing business.

The 2017 expansion comes just one year after NewAir moved into a space that doubled their warehouse capacity. The current expansion adds another 50 percent of storage to keep up with rapidly increasing demand for NewAir’s appliances, which include high-end wine and beverage coolers, humidors and innovative heating and cooling products.

"We have moved six times as we continue to grow. Our logistics have continued to become more complex as we add major retail partners, so the larger space allows us to continue to serve our new partners with same-day shipments," says Luke Peters, CEO and Founder of NewAir Appliances.

By all accounts, NewAir is a fast-growing business. The company reports that the number of products shipped to retailers and consumers has increased by 36 percent year over year. This figure is a year-to-date measurement that is likely to increase before the year is out.

With numbers like that, it’s no surprise that NewAir outgrew their warehouse in less than a year. Rapid growth forced the team to increase their inventory to meet demand, and the extra product made things challenging for Warehouse Manager Ronnie DeLeo.

"We were running out of space, and it was making it difficult for my team to work efficiently. We were blocking products and constantly having to shuffle pallets around to get to buried products. The added space will help my team stay organized and work efficiently," DeLeo explains.

As walls come down in the new warehouse space and the team reorganizes their inventory for faster shipping, Peters is pleased with the effort. "The team has worked long hours to make this happen," he says. "Everyone is focused on the goal of becoming a leader in our industry, and that’s exciting."

About NewAir Appliances:

California-based NewAir Appliances is a family-owned manufacturer and distributor of luxury compact home appliances, including everything from beverage coolers to portable laundry solutions. Their wide range of products are carried by the largest retailers in North America, and NewAir is dedicated to exceptional customer service at their responsive in-house call center. NewAir's focus on value and quality over the past 15 years make them one of the most trusted names in home appliances. See all of their products at http://www.newair.com.

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Media Contact:
Andrew Stephenson Director, Product Marketing
Email: press(at)newair(dot)com
Tel.: (657) 257-4326
Website: http://www.newair.com

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Andrew Stephenson
@NewAirUSA
since: 06/2012
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