Revenu8 Appoints Chitra Iyer as Editor-in-Chief for its Flagship Digital Publication, MarTech Advisor

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Chitra Iyer to head editorial & research initiatives for MTA and parent company, Revenu8's associated digital properties

Revenu8, the parent company for MarTech Advisor [MTA], today announced the appointment of Chitra Iyer as Editor-in-Chief. Chitra will drive the Editorial and Research functions at MTA and all other Revenu8 publications. This appointment builds upon Chitra’s prior role with Revenu8 as Contributing Editor where she was involved with the editorial strategy for MarTech Advisor and lent her vision to many of MTA’s well-received long-form articles and research-based reports since 2016.

Ankush Gupta, the current Editor-in-Chief & COO, will continue as Chief Operating Officer for Revenu8, driving the Marketing & Product strategy for the media company.

Amit Varshneya, CEO at Revenu8 said, “Chitra’s joining us as Chief Editor comes at a particularly exciting time for the company. Our leadership in the MarTech and HR Tech space continues to grow as shown by the multiple acknowledgements of our publications in the top read lists by CXOs. In addition, our full funnel marketing solutions have shown tremendous market appeal with multiple enterprise companies joining our client roster. With her marketing and content expertise, Chitra brings in the skills that will help us further our vision of ‘Helping Marketers Succeed’.

With over 15 years of experience in strategic marketing and communications, Chitra has a great grasp on how professionals approach technology, their need to evolve and transform in the digital age, and the challenges therein. Chitra has held positions of increasing responsibility in digital and content marketing at The Timken Company, Procter &Gamble and Tata Sky. She is also a certified executive coach and has a Masters in Media and Communications from the London School of Economics and Political Science.

Revenu8 has been building momentum over the last few months with a number of innovative solutions having resonated with the market. The MTA for Slack application, designed to allow PR agencies to work in closer tandem with MTA’s editorial team has continued its adoption stride – with over 110 installations including almost all the top tier agencies. The company’s full funnel omnichannel ABM marketing solutions coupled with a strong content creation and delivery backbone has added multiple enterprise customers including industry heavyweights like IBM & Salesforce.

About Revenu8

Revenu8’s multiple media properties, including MarTech Advisor, have evolved to become the fastest growing media brands providing unbiased news, industry research, software recommendations, and aggregated job opportunities for Marketing, IT and HR tech professionals

About MarTech Advisor
MarTech Advisor is one of the fastest growing media properties providing unbiased news, industry research, software recommendations, and aggregated job opportunities for marketing professionals. Our community, of over a million professionals, includes highly engaged thought leaders (read: CMOs and marketing experts) that regularly contribute and participate on MarTech Advisor. Leading Marketing Technology brands like Salesforce, IBM, SharpSpring partner with MarTech Advisor to reach these highly-engaged audiences and drive improved marketing performance across the funnel.

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For queries: info(at)martechadvisor.com
For news: news(at)martechadvisor.com
+1 415 213 4405

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Damin Babu
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