Welcomemat Services on Pace to Close Record Year of National Growth

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New Mover Marketing Firm Celebrates Nine New Signings, Rockets Towards 60 Franchise Location Milestone

Welcomemat Services, America’s leading new mover marketing franchise, is poised to close out 2017 with the strongest growth momentum in its history. Through the first half of the year, the brand celebrated 20 percent year-to-date growth over the same period last year and welcomed nine new franchise partners in key markets including Wisconsin, Illinois, Delaware and Kentucky. Welcomemat Services now aims to end the year with more than 60 open locations across the country, fueling even stronger momentum into 2018.

Founded in 2003, Welcomemat Services has found rapid success helping small businesses flourish in their local communities by connecting them with potential customers. Becoming a true community partner within each territory has allowed Welcomemat to expand its fine-tuned franchise model into new markets across the U.S. While traditional marketing strategies like print and direct mail remain the base of the company’s approach, innovations in social media, data modeling, and digital data tracking have allowed the brand stay ahead of the industry and allow each franchisee to operate independently as a community marketing partner in neighborhoods across the country.

“Our local franchisees have been extremely successful creating relationships with local business owners nationwide for more than a decade, and we continue to improve our services to meet the growing demand,” said Brian Mattingly, founder and CEO of Welcomemat Services. “It’s been exciting to watch our team enter new markets and help shape the local-business landscape in the local areas they serve. These driven entrepreneurs have incredibly bright futures with our brand.”

Welcomemat celebrated a strong start to the year with recognition from Franchise Business Review as a Top Franchise for superior customer satisfaction and earned a place in Entrepreneur Magazine as a Top Advertising Franchise for 2017. Welcomemat Services was also once again named to Entrepreneur’s Franchise 500 list, landing at number 207 in 2017, up 100 spots from the previous year.

Welcomemat is further building on its growing reputation for franchise industry innovation with the launch of a new product line known as Engage D/O which offers a full migration of digital equipment to produce custom-color content. Engage D/O has already resulted in exciting new product lines that include digital disruptive postcards built on data modeling, social media services utilizing proprietary modeling, and email and review management offerings customized for clients.

“We are extremely proud of the recognition we’ve received so far this year because it’s proof that our unique strategy is moving us in the right direction,” said Mattingly. “Our priority is to find new ways to improve the quality of service we provide to our clients so our franchisees can continue helping local entrepreneurs grow their businesses. This laser focus remains the key to our success.”

Paving a successful path for the remainder of the year, Welcomemat is focused on development in key markets throughout the Midwest and Southeast including Raleigh, Richmond, Washington D.C., Pittsburgh, Philadelphia, Nashville, Cleveland, Kansas City and St. Louis. With its low initial investment for a home-based model ranging from $59,580 to $87,930 and a leased office model ranging from $61,180 to $91,330, Welcomemat Services continues to entice business-savvy entrepreneurs eager to enter a rapidly growing industry.

“We’re continuing to enter new markets and build out our already established customer base nationwide,” said Mattingly. “We have had an exceptional year so far and we’re on track for even bigger success stories in the years to come.”

ABOUT WELCOMEMAT SERVICES
A leader in the $133-billion local advertising industry, Welcomemat Services is a new mover marketing and technology company that provides loyalty marketing solutions designed to target families who have recently changed their address. The brand was named to Entrepreneur’s 2015, 2016 and 2017 “Franchise 500." In 2017, the brand was named Entrepreneur's 'Best of the Best' in the Advertising Services category. Since 2003, Welcomemat Services’ technological innovation and marketing sophistication has enabled the brand to change the face of the direct-mail marketing industry. It offers local, regional, and national businesses & organizations unprecedented access to information about their new mover clients. For more information on Welcomemat Services, visit http://www.welcomematservices.com

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Cassie McAloon
1851 Franchise
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