We're thrilled to have Phil on board... We look forward to his contributions to TRC's existing and future partnerships.
Philadelphia, PA (PRWEB) September 25, 2017
TRC Market Research, a Philadelphia based market research firm, has announced today that the organization has hired Philippe Pouliot to be part of TRC’s management research team as research manager.
Phil will be responsible for directing and conducting research activities for quantitative research projects such as conjoint analysis, new product research, market segmentation, customer experience and others. Phil will maintain client relationships by interacting on projects from point-of-sale through reporting.
Phil brings to TRC expertise in understanding the fundamental business issues related to all stages of marketing strategy and in using innovative approaches to generate insights. Phil’s specific areas of expertise include market landscaping, new product testing as well as customer experience and satisfaction, acquired over his 10+ years at GfK, Medimix International and Adelphi Research.
“We're thrilled to have Phil on board. In the short time he's been here he's already diving into analysis on our current projects. We look forward to his contributions to TRC's existing and future partnerships," says TRC’s VP/Research Management Michele Sims.
About TRC Market Research, a new product development research firm
TRC Market Research is a new product research and analytics firm that pairs customized solutions with senior-level attention to help solve business problems. TRC provides expertise in designing and implementing successful brand research, pricing research, business-to-business research, market segmentation and satisfaction and loyalty research.