Loacker to Host Interactive Ski-Lodge Themed Experience During New York City Wine & Food Festival 2017

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The Italian Wafer and Chocolate Brand to Host Dual “Loacker Lodge” and “Camp Dolomiti” Activations

Loacker

Italian wafer and chocolate brand Loacker will host an interactive lodge experience during the 2017 New York City Wine & Food Festival.

Italian wafer and chocolate brand Loacker will host an interactive lodge experience during the 2017 New York City Wine & Food Festival. This serves as the company’s 4th consecutive year participating in NYCWFF with its upcoming “Loacker Lodge” activation set to be its biggest yet. The Loacker Lodge will be located at the Pier 92 Rooftop Perimeter on the north side of the East Tent, from Thursday, October 12th – Saturday, October 14th, 7-10PM. During the family-focused Coca-Cola Backyard BBQ, the Loacker Lodge will be transformed into ‘Camp Dolomiti’, a kid-friendly experience on Sunday, October 15th, 4-7PM.

Guests and media are invited to taste and “tour” the Italian Alps with Loacker, home to Italy’s #1 wafer. While at the Loacker Lodge, they’ll be able to experience the snowcapped Dolomite mountains where the brand’s ingredients are sourced. Upon entering the lodge, guests will be treated to an interactive photo booth installation by A-1 Array, the multi-camera system that creates three-dimensional animations for instant sharing.

On Sunday, the Loacker Lodge will be transformed into ‘Camp Dolomiti’, a fun, kid-friendly experience taking place during the family-focused Coca-Cola Backyard BBQ. Once inside, children will have the opportunity to pose for a photo and a meet-and-greet with Mestolo, the brand’s mascot.
 
To schedule a personal tour of the Loacker Lodge or to arrange for a brief, onsite interview with Crystal Black Davis, VP of Marketing and Deputy to the President, contact Ashli Urquhart ashli(at)auprnyc(dot)com.

http://www.loackerusa.com
 
ABOUT LOACKER

The name Loacker has become an internationally sought-after brand, on store shelves in more than 80 countries. Combining a love of nature with a passion for the art of baking, Loacker selects the best untreated and unmodified raw ingredients with precision and an uncompromising eye. Ingredients consist of the finest Italian hazelnuts that are freshly roasted by Loacker, real “Bourbon” vanilla pods, luxurious aromatic cocoa, the finest quality milk from the Alps and fresh mountain water. This results in delicious crispy wafers and chocolates created with love and family tradition.

It was over 90 years ago that the Loacker brand started in the little confectionery shop of Alfons Loacker in Bolzano, Italy. In manufacturing their products in the heart of the Italian Alps, 1000 meters above sea level, Loacker focuses precisely on the most important element: pure quality products.

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MEDIA INQUIRIES
Ashli Urquhart • Public Relations
Ashli Urquhart
ashli(at)auprnyc(dot)com
323.547.4609

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