TrustedChoice.com embraces Kentico Cloud for insurance industry CMS solution

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New headless CMS uncouples content creation from content delivery, enabling TrustedChoice.com to deliver a faster, personalized and more secure omni-channel experience for its customers.

In its relentless pursuit to create the best digital experience for its customers, TrustedChoice.com recently began a rebuild of its content management system (CMS) from the ground up. As digital touchpoints continually expand, the firm needed a scalable, cloud-first CMS to display TrustedChoice.com content in any format and on any website or device, and track visitor interactions to personalize the digital experience.

“While our online content attracts 400,000-plus visitors a month to learn about insurance and connect with a trusted insurance advisor, we’re a software company at heart,” said Derek Hyde, chief technology officer at TrustedChoice.com. “To deliver a better, faster, personalized and more secure customer experience, we needed the best solution to both organize and optimize our digital content and be nimble enough to advance with technology.”

TrustedChoice.com chose Kentico Cloud. As a headless CMS, the application enables total flexibility in delivering content to any digital channel via an application programming interface (API). Chief Architect Adam Weigold championed the TrustedChoice.com application integration, which required development of a Java SDK to leverage Kentico Cloud's HTTP endpoints.

Recognizing the value of sharing the business logic with others looking to integrate the Kentico Cloud CMS application on Java, Weigold reached out to a community of developers to gauge interest, and ultimately collaborated with Kentico Cloud engineers to author the open source Java SDK. He notes, “TrustedChoice.com greatly benefits from usage of many open source libraries in our software solution. This was a great way for us to recognize our benefit from the community by giving back to it.”

“We are delighted to provide the foundation upon which TrustedChoice.com has built its insurance industry-specific CMS solution,” commented Petr Palas, Founder and CEO of Kentico Software. “By providing a headless environment in which content creation is uncoupled from content delivery, this is precisely the type of customization that we hoped our customers would embrace.”

About TrustedChoice.com
TrustedChoice.com partners with independent insurance agencies and insurance carriers to educate and connect insurance buyers with the right local insurance agent at the right time. Its digital platform pairs insurance consumers with participating local independent insurance agents and carriers through a proprietary search engine optimization strategy that drives organic traffic and boosts online digital lead referrals. More information is available at solutions.trustedchoice.com.

About Kentico Software
Kentico’s products include Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, the comprehensive cloud-first headless CMS and digital experience platform. Kentico EMS allows you to manage contacts and campaigns, track customer journeys, provide global e-commerce functionality, and measure and analyze the results to create and manage customer experiences easily in a dynamic business environment. Kentico Cloud is the cloud-first headless CMS and digital experience platform. Users can manage structured content for multi-channel delivery, use the API-first CMS to display that content on any website or device, and track visitor interactions to personalize the digital experience. Learn more at https://www.kentico.com.

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Ryan Hanley
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