The emerging MO leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting. We call it SPB&M or MO-led Strategic Planning, Budgeting and Management,” notes Debbie Qaqish.
Atlanta, GA (PRWEB) October 03, 2017
Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announces its partnership with Allocadia, experts in Marketing Performance Management. TPG and Allocadia share a common vision: to help marketing operations (MO) leaders optimize marketing spend for maximum revenue impact. The timing of their partnership could not be better as marketers are moving quickly into budgeting season for 2018.
This announcement comes during the MarTech Conference in Boston, October 2-4th, where Allocadia is exhibiting in Booth 42. TPG will be exhibiting in the Marketo Vendor Lounge at the Marketo Mini-Summit, which is located inside the MarTech Conference.
TPG and Allocadia are committed to giving Marketing Operations leaders the strategies, tools and training to drive ROI and earn trust at the highest levels within their respective organizations. Together these two powerhouses are helping marketing leaders transform the way they optimize their impact on the business. Joint marketing initiatives will educate the industry on what it takes for marketing operations to perform optimally and thrive in today’s customer-centric, buyer-driven marketplace.
“The emerging MO leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting. We call it SPB&M or MO-led Strategic Planning, Budgeting and Management,” notes Debbie Qaqish, Chief Strategy Officer, TPG.
This summer, TPG and Allocadia presented a joint webinar titled: Marketing Planning Master Class: The Marketing Operations Approach to Planning. Tune in here to listen to Qaqish and Sam Melnick, VP of Marketing of Allocadia, explain how to run marketing like a business using a proven 5-step model for operationalizing the SPB&M process.
Recently, Qaqish and Justin Yopp of TPG, along with Melnick, authored a complimentary white paper: Marketing Operations Leader Guide to Strategic Planning, Budgeting and Management.
In addition to partnering with Allocadia on events and collateral, TPG has added Allocadia to its MarTech reference platform architecture. The two share several joint customers including Citrix and are pursing multiple opportunities across North America.
“We are seeing a groundswell of organizations embracing the potential of Marketing Performance Management,” said Richard Sharp, Allocadia’s Chief Operating Officer. “As more teams seek to realize the benefits of MPM to transform Marketing’s impact on the business, The Pedowitz Group offers valuable guidance to support their ambitions. We’re confident that our partnership is a powerful combination of world-class technology and expertise.”
Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company’s award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Founded in 2006 by twin sisters Kristine Steuart and Katherine Berry, Allocadia today serves more than 10,000 marketers worldwide, managing over $20B in marketing investment to-date. Learn how leading marketing organizations at over 150 companies including Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab run the business of marketing at Allocadia.com.
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that Marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer Blog.