The John R. Elliott HERO Campaign for Designated Drivers Announces Portion of Route 40 in Salem County Dedicated to Foundation’s Namesake

Share Article

The John R. Elliott HERO Campaign for Designed Drivers is proud to announce that seventeen years after the foundation’s namesake was struck and killed by a designated driver, a portion of Route 40 in Galloway, N.J. has been dedicated to John R. Elliott’s memory. A monument at milepost 15.4, east of Woodstown is standing in Elliott’s honor as well as a memorial sign naming the road the John R Elliott Memorial Highway.

News Image
Many thanks to State Senate President Stephen Sweeney, Governor Christie and the New Jersey Legislature for making it possible; and to the Bricklayers and Ironworkers for creating the accompanying monument at milepost 15.4, east of Woodstown.

Seventeen years ago, Navy Ensign John R. Elliott was on his way home to New Jersey from Annapolis, Maryland for his mother’s birthday. During his trip, Elliott’s vehicle was struck by a drunk driver’s SUV and he was killed. Soon thereafter, in memory of their son John, and to ensure something like this wouldn’t happen to other families, the Elliott family established the John R. Elliott Foundation and the John R. Elliott HERO Campaign for Designated Drivers.

The Elliott family has worked tirelessly to register one million designated drivers and make naming a designated driver as natural as putting on a seatbelt.

New Jersey recently recognized the efforts of the HERO Campaign by naming a portion of route 40 in Salem County the John R. Elliott Memorial Highway.

William Elliott, John’s father and the CEO and Founder of the foundation explains how monumental this honor is to his organization saying, “We are grateful and proud that New Jersey has designated a portion of Route 40 in Salem County in memory of our son, Ensign John Elliott, USNA 2000.”

Elliott continued, “Many thanks to State Senate President Stephen Sweeney, Governor Christie and the New Jersey Legislature for making it possible; and to the Bricklayers and Ironworkers for creating the accompanying monument at milepost 15.4, east of Woodstown.”

The HERO Campaign continues to spread their message in fresh and original ways. Designated drivers were celebrated this past summer through HEROtini Mocktail Challenge where more than 250,000 people voted on their favorite fresh, non-alcoholic drink.

To take the pledge or learn more about the most recent happenings with the HERO Campaign for Designated Drivers, visit http://www.HeroCampaign.org.

About The John R. Elliott HERO Campaign:

The HERO Campaign was established by the family of Navy Ensign John Elliott of Egg Harbor Township, NJ, who was killed in a July 2000 collision with a drunken driver two months after graduating from the United States Naval Academy. The Campaign is now saving lives in seven states in partnership with law enforcement; schools and colleges; federal and state highway safety organizations; the licensed beverage industry; professional sports teams including the Philadelphia Phillies, the New York Football Giants, and the New England Patriots; Churchill Downs, home of the Kentucky Derby; and Keeneland Race Course, home of the 2015 Breeder’s Cup. Since its inception in 2000, the HERO Campaign has grown into a major grassroots movement to prevent impaired driving that has received national recognition and awards. It has also helped to reduce alcohol-related fatalities and incidents, including a 35 percent reduction in DUI fatalities in New Jersey and other states over the past decade. For more information visit HEROcampaign.org or call 609-626-3880.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

William Elliott
Visit website