New Askuity eBook, “The Ultimate Guide to Selling at The Home Depot®”, Empowers Vendors at the Home Improvement Giant

Share Article

Askuity publishes retail industry’s first comprehensive guide to selling at The Home Depot

The Ultimate Guide to Selling at The Home Depot - by Askuity

The Ultimate Guide to Selling at The Home Depot by Askuity

"In my 30+ years of consulting in the building materials industry, this is the most comprehensive piece of content I've seen about The Home Depot. Every vendor who currently sells or wants to start selling to this Home Improvement giant needs to read this guide." - Mark Mitchell, Whizard Strategy.

A new eBook published by Askuity is helping Home Improvement vendors to identify best practices for selling to The Home Depot. “The Ultimate Guide to Selling at The Home Depot” is based on advice from leading vendors and consultants in the home improvement industry, with many tips coming directly from Home Depot merchants.

Seeing a gap in existing content about selling to The Home Depot, Askuity set out to create the ultimate guide in an effort to bridge the gap between what The Home Depot is asking of vendors and what vendors are currently delivering. The 25-page eBook equips vendors with strategies and tips on how to get, stay, and succeed in the world’s largest home improvement retailer.

"At Askuity, we work with leading vendors who sell into The Home Depot, helping them make sense of complex retail data and empowering them with profitable insights. This eBook compiles our learnings and expertise and presents it in an easy to understand manner that makes it accessible to vendors across various categories.” - Eric Green, CEO, Askuity.

Key sections of the eBook explore the following topics in detail:

-Best practices for merchant meetings and line reviews.
-Expert tips on how to succeed at The Home Depot with events and training, field sales execution, in-store demos, and promotions.
-The strategies you can leverage to master an omnichannel approach to better compete across brick-and-mortar, online, and mobile.
-How to get your product on to The Home Depot’s shelves.
-New ways to enhance your relationship with North America’s largest home improvement retailer.

"In my 30+ years of consulting in the building materials industry, this is the most comprehensive piece of content I've seen about The Home Depot. Every vendor who currently sells or wants to start selling to this Home Improvement giant needs to read this guide." - Mark Mitchell, Whizard Strategy.

The advice to manufacturers in this eBook is to offer unique products, highlight your differentiated positioning, know your numbers, and stand out online. Anything a brand can do to support the experience of The Home Depot customer, especially as it relates to a seamless omnichannel shopping experience, adds value to the retailer relationship. To download a copy of “The Ultimate Guide to Selling at The Home Depot” eBook, click here.

About Askuity
Askuity's industry-leading sales enablement platform empowers the world's brands to turn point of sale data into profitable insights that help grow sales, improve margins and strengthen retail relationships. With customers including Bosch, Philips, Henkel and Roxul, Askuity helps companies of all sizes optimize their retail business and lead their categories.

Askuity - See What's in Store. For more information, please visit http://www.askuity.com.

Contact Information:
Marsha Druker
Marketing Manager, Askuity
416.583.5830 ext. 221
http://www.askuity.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Marsha Druker
Askuity
+1 416.583.5830 Ext: 221
Email >
@Askuity
since: 01/2013
Follow >
Askuity
since: 11/2013
Like >
Askuity

Visit website