New York, NY (PRWEB) October 11, 2017
Unmetric, an enterprise solution for branded content analysis and discovery, today announced the full integration of its core products Analyze, Discover, and Track. Previously, users of these applications would need to login and access each product separately. The new integration provides a single sign on to access all three products via one dashboard.
Unmetric’s three fully integrated core products include:
Analyze: Powered by Xia, Unmetric’s proprietary artificial intelligence, Analyze is the company’s flagship product that allows marketers to assess competitor strategy and performance, measure owned content efforts across social networks, and access professionally formatted reports in just seconds. Key features include promoted post detection, reach and impressions data, insights on campaign performance, and instant alerts of content performance outliers. Updates to Analyze include the ability view, download, and filter Instagram comments and Twitter replies.
Discover: Also powered by Xia’s artificial intelligence, Discover is Unmetric’s search engine that allows marketers to discover creative inspiration, concept evidence, and whitespaces for their brand’s content. Marketers can discover anything a brand has ever said about any topic by searching through 500,000,000+ items of branded content published by over 100,000 major brands over the last 5 years.
Track: Track is Unmetric’s mobile app for iOS and Android that allows marketers to keep tabs on the content of a custom set of brands in real time. Users can track content from all social profiles in one visual stream. With this new product integration, Unmetric is introducing Track Desktop, which will allow users to monitor their content stream on their desktop in addition to on the go with their mobile device. Track for desktop is particularly useful for real time visual monitoring of competitor content in a social media command center during major events.
Unmetric has always been valued by marketers for its robust reporting capabilities. Users can access professionally formatted reports in real time for a single brand in an Analysis Report, comparing multiple brands in a Comparison Report, or measuring performance against other profiles across multiple social networks in a Cross-Channel Report. Reports can be customized for specific time periods and are delivered on demand by email. Now, Unmetric users can save even more time with report scheduling. Users can specify a time and frequency to receive a report, and a report will be automatically generated and delivered at the scheduled time.
With the new integration, users will continue to be able to access Unmetric’s API to pipe data into their in-house tools and dashboards. Today, partners including Oracle, Pepsi, and Kantar Media are pulling in Unmetric’s AI-powered data to enhance their existing data.
To learn more about how your brand or agency can benefit from Unmetric’s full software suite and capabilities, visit http://www.unmetric.com or reach out at team(at)unmetric.com.
Unmetric, an enterprise solution for branded content analysis and discovery, harvests social brand signals to help digital marketers, analysts, and content strategists to analyze, discover and track branded content in order to create better content and campaigns of their own. Hundreds of the world’s largest and respected brands and digital agencies including American Airlines, The Chicago Bulls, Tiffany & Co., General Motors, GroupM, and Ogilvy use Unmetric to access AI-powered insights from the owned channels of over 100,000 qualified brands across more than 30 sectors on all major social networks including Twitter, Facebook, YouTube, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.