Brandify Labs Proves the Future of Local Marketing Using Artificial Intelligence

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Marketing technology leader announces successful implementation of location-based AI and cognitive technologies.

Innovating Local Experiences

In less than a year since its launch, Brandify has doubled down on its investment in conversational and autonomous technologies through Brandify Labs.

Brandify’s incubation team Brandify Labs is helping enterprise brands innovate the next local experience through AI-driven location management technologies such as Smart Review Response and a chatbot locator.

As customer habits shift toward direct messaging platforms like Facebook Messenger, the expectation for one to one interaction with brands continues to grow. With this in mind, Labs has developed a Chatbot Locator for brands to simplify the customer experience, offering readily available information for nearby locations. Much like a mobile/desktop store locator, the chatbot locator delivers store hours, driving directions, wait times, wifi access, reservations and more.

With reviews becoming a necessity for local SEO success, Brandify recognized the need for enterprises to streamline the response strategy for the overwhelming volume of reviews. Labs release of Smart Review Response delivers on time and resource savings for marketers, using machine learning to quickly respond to reviews based on sentiment analysis and topic classification (e.g., food, service, location, inventory) and ultimately provide suggested review responses all the while learning your brands writing preferences and style.

“Mobile once changed local search habits and intents, and now conversational interfaces are bringing another wave of change,” said Andy Roy, VP Strategy at Brandify. “From using Facebook Messenger chatbots as a sales assistant to exploring voice search for a retailer via the Google Express shopping platform, we are excited to help our clients lead that wave.”

As the company celebrates its twentieth year of business, it has dedicated 11% of its growing workforce towards Labs to ensure that enterprise clients have a strategic partner available to disrupt their location-based strategies and anticipate the growing demands of customers. Labs’ innovations Chatbot Locator and Smart Review Response are now available to the market. New releases will be brought to market during the 2017 holiday season and moving into 2018.

In less than a year since its launch, Brandify has doubled down on its investment in conversational and autonomous technologies through Brandify Labs. The company will continue to expand this facet of its business moving into the new year. Qualifying brands can visit Brandify Lab to be part of just released solutions.

About Brandify
Brandify is the single answer to local, connecting global brands with consumers in the moment by leveraging the most comprehensive location technology solutions in the market. Brandify has simply connected over 500 global brands in over 4.5 million locations, including healthcare, finance, and retail, to consumers worldwide since 1997. The company provides the multi-location digital marketing technology, services and intelligence needed to understand consumer intent. Marketers can simplify local decisions with actionable recommendations, using its field-tested benchmarking metric, Brandscore.

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Mireya A. Prado
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