Southern Rentals & Real Estate is Excited About Gulf Shores Project

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With the Gulf Place Revitalization Underway, Local Southern Company Gets Ready

Southern is proud to represent many wonderful homes and condos in Gulf Shores and their owners so are thankful for the support from the local government to enhance the beach experience for our visitors from all over the world.

With more than 150 vacation rentals located in coastal Alabama in Gulf Shores, Orange Beach and Fort Morgan, Southern Rentals & Real Estate is closely following and looking forward to the Gulf Place Revitalization project. This redevelopment plan centers around an overall vision “to develop the public beach area into a safe, accessible, family-friendly destination that serves different activities and acts as a catalyst for economic development,” according to its coordinators.

Over the next several years in phases, it will transform an iconic stretch of beachfront property located at the intersection of Highway 59 and Beach Boulevard. Already a hub for activities for years, it has been the backdrop hosting nationally recognized events like the Shrimp Fest, Hangout Music Festival, NCAA Women's Beach Volleyball Championships, and more. Travelers from all over attend these events and stay in Gulf Shores condos and homes with companies like Southern. This new space will become a pedestrian-scaled environment, both safe and walkable to include a public boardwalk, green space, walking paths, shade structures, restrooms and attractive landscaping. Even beach dune restoration will be incorporated into the design to provide habitat and protection from storm surge. In all, the enhancements will set up Gulf Place to be a premier amenity for the City of Gulf Shores for many years to come.

“This commitment from the city leadership to enhance the quality of life and safety for local residences and visitors alike, is why Gulf Shores is a much sought-after destination, “says Southern General Manager Richard Lamar. “Southern Vacation Rentals is proud to represent many wonderful homes and condos in Gulf Shores and their owners so are thankful for the support from the local government to enhance the beach experience for our visitors from all over the world,” adds Lamar.

Southern Rentals and Real Estate is a leading provider of vacation rentals, residential leasing, real estate, and property management services in Coastal Alabama and Northwest Florida. Established in 1995, the company is owned and operated by locals. Southern represents nearly 1,400 vacation rentals, approximately 1,000 long term rentals and countless real estate opportunities along the Gulf Coast. The Southern family of companies includes Southern Vacation Rentals, Southern Residential Leasing, Southern Real Estate Sales, and RE/MAX Southern. For more information, visit GoSouthern.com.

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Patricia Hardiman
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