Dryel Launches New Product Upgrades

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At-home dry cleaning system offers improved cleaning performance alongside a new look.

CR Brands today announced upgrades to its flagship product, Dryel, the leader in at-home dry cleaning. Dryel is the only at-home dry cleaner that harnesses the power of steam to clean and restore garments without any harsh chemicals. These enhancements will extend the cleaning power of the kit while standing out at shelf.

Each Dryel Starter Kit (MSRP: $9-99-$11.99) contains the patented Dryel Fabric Care Bag and four cleaning cloths to clean up to 20 items. Beginning in the Q4 of 2017, each Dryel Starter Kit will also include a Dryel Stain Pen, a bottle of the brand’s signature Odor and Wrinkle Releaser, and longer-lasting odor control with every cleaning cloth. The Stain Pen is uniquely designed to safely and effectively eliminate stains from even the most delicate fabric. The Odor and Wrinkle Releaser can be used alongside the cleaning cloths for complete fabric care or can be used on its own for quick touch-ups, in between cleanings.

“Including the Stain Pen and the Odor and Wrinkle Releaser in our new Dryel packaging not only adds to the value of the starter pack, but it offers multiple layers of protection for all clothes and dry-clean-only items, from deep cleaning to a quick refresh on your way out the door,” said Laura Schneider, Dryel Brand Manager. “And, now our customers can benefit from on-the-go spot treatment with the purchase of every Dryel Kit.”

The Dryel Refill Kit will also see similar package enhancements. The Refill includes eight cloths and can clean up to 40 items for an MSRP of $9.99-$11.99.

Dryel is available for purchase in retail stores throughout the United States, and in select stores in Canada. For more information about Dryel products and where to find them, visit http://www.dryel.com.

About CR Brands
CR Brands has an outstanding portfolio of nationally-recognized brands that are market leaders across a variety of categories and consumer segments. Its flagship products include Biz Stain & Odor Eliminator, with more stain-fighting ingredients and superior cleaning vs. other laundry additives; Dryel, the leader in at-home dry cleaning; Mean Green, America’s #1 heavy duty cleaner; Oxydol, America’s first national laundry brand; and Roto-Rooter®, the strongest national drain cleaner. For more information, please visit http://www.crbrandsinc.com.

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Megan Licursi
MLMC
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