Linket Gets a Second US Patent - to Help Apps Bypass Ad Blockers

Share Article

Ad blockers are an existential threat to many apps that need ad or subscription revenue. Our technology lets apps evade ad blockers by relaying ads from app instances.

Ad blockers are an existential threat to many mobile apps that show ads, since users often expect apps to be free to download. The other common revenue source for apps is subscriptions. Often a subscription is motivated by stopping ads being shown. Thus an effective ad blocker jeopardizes both ads and subscriptions.

Linket received a Notice of Allowance from the US Patent and Trademark Office for "Cookies and anti-ad blocker using deep links in mobile apps". ( http://bit.ly/2m6cURm ) It will soon issue as a patent.

An ad blocker uses a blacklist of ad servers. An incoming data packet is scanned for links. If any are in the blacklist the blocker considers the data to be an ad and will not show it on the phone. This is the quickest and most effective method the blocker has. The patent has an instance of the app running on 1 phone relay a modified ad to an app instance on another phone. The links in the ad point to the first phone. The address of the phone is a temporary address assigned to the phone by the hot spot or telecom carrier that it uses to access the Internet. The address will not be on the blocker's blacklist.

Linket works as a partner for app firms, helping them battle nefarious ad blockers.

Linket Corp. is a Delaware C Corporation based in Los Angeles. Its website is http://linket.info.

For more information, please contact the CMO, Susan Kessler ( susan(at)linket(dot)info ) or call (626) 656-3309

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Louise Falevsky
Linket
+1 (626) 656-3309
Email >
Visit website