Sharp Home Electronics Company of America Names Peppercomm Agency of Record

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Focus will be on Sharp home appliances, media relations and digital initiatives

Sharp Home Electronics Company of America (SHCA) is pleased to announce today the appointment of Peppercomm as its public relations agency of record. The appointment began November 1, 2017.

“We are actively working to grow our existing line of products, requiring a need for a broader PR service across SHCA as a whole,” said Jim Sanduski, President of SHCA. “Peppercomm is a strong choice to bring our new and innovative products to market.”

Peppercomm will work in partnership with the SHCA team to drive awareness and sales for SHCA products, which include the Sharp® Carousel® Countertop Microwave, Microwave Drawer™, SuperSteam+™ ovens, and Plasmacluster® Ion air purifiers. Peppercomm will focus on communications, social initiatives, tradeshows and event support across channels to further bring the home electronics leader’s message of ‘Simply Better Living’ to life.

Peter Weedfald, the Senior Vice President of Sales and Marketing for SHCA, explains, “After a search with many top-notch PR agencies, we are thrilled to partner with Peppercomm’s highly energized and market-smart leadership to help bring Sharp’s home appliances business to the next level of opportunity.”

SHCA has led product innovation by fueling development with an audience-centric approach, which has allowed its team to deliver on cooking and lifestyle trends in the consumer marketplace. From the seamless style of the Microwave Drawer™ to the inventive Plasmacluster® Ion air purifiers, SHCA is leading the way in delivering what consumers want and need in their daily lives.

“Peter and his team have taken a forward thinking approach, stepping outside of the box to develop products that keep the consumer top-of-mind and improve their day-to-day,” said Steve Cody, Co-Founder and CEO of Peppercomm. “Our teams are made up of the same unique DNA, and we are thrilled to work on one of the most exciting partnerships in our firm’s 22-year history.”

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About Sharp Home Electronics Company of America

SHCA is the U.S. Consumer Products Division of Sharp Electronics Corporation, the U.S. sales subsidiary of Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products. SHCA includes the manufacturing of home appliances in Memphis, TN together with the sales & marketing and servicing of home electronics in the United States. Leading products include Sharp Carousel®, Microwave Drawer™, SuperSteam+™ ovens, and Plasmacluster® Ion air purifiers. Sharp is included on the Forbes America’s Best Employers list for 2017. Sharp was named one of the Most Admired Brands in America and Sharp Corporation was named one of the 20 Most Loved Companies globally*. Learn more at

*Sources: Buyology Inc., 2012; APCO Worldwide, 2013

Sharp, Carousel, Plasmacluster, Microwave Drawer, Supersteam+ and all related trademarks are trademarks or registered trademarks of Sharp Corporation and/or its affiliated companies. All other trademarks are property of their respective owners.

About Peppercomm

Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses customer insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase. Founded in 1995, Peppercomm has received numerous accolades, including The Holmes Report’s North American Corporate/ B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. The agency has been listed as one of Fortune’s 10 Best Workplaces in Advertising and Marketing, 100 Best Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.
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Scottie Ellis

Scottie Ellis
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