When one understands how to transform website visitors from casual readers to subscribers or customers, it's possible to take business to a whole new level.
AUSTIN, Texas (PRWEB) January 24, 2018
All business owners with a website need to know how to improve their conversion rates. After all, without conversion, a business will be stagnant. But when one understands how to transform website visitors from casual readers to subscribers or customers, it's possible to take business to a whole new level.
Magnificent Marketing has teamed up with expert Andy Crestodina to present a new webinar featuring strategies for content conversion. Crestodina is a web design and interactive marketing specialist - as well as the founder of Content Jam, Chicago’s largest content marketing conference - and has posted hundreds of helpful articles on Orbit Media and other top marketing websites.
In the webinar, Crestodina details key steps for getting better content conversion, that touch on the following topics:
- Context plus empathy
- Strengthening the weak links
- The importance of a call to action
- Visual hierarchy
- Clarity and guidance
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Andy Crestodina:
Andy Crestodina has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there’s the book, Content Chemistry, which is currently in it’s third edition.
Andy is also a regular speaker both locally and nationally. Not only is Andy a founder of Content Jam, Chicago’s largest content marketing conference (currently in it’s fifth year) but he’s also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you’re mostly likely to hear is Andy Crestodina.