Burning Night Group Utilising Crowd Funding to Ignite New Growth

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Burning Night Group are famous for their extensive range of concept bars. The group have opened four bars in 2017 already.

Now they are looking to the public to get involved in the launch of more exciting ideas that will take some of the UK's biggest cities by storm.

Many musicians and artists have seen crowd funding prove itself as a successful investment method for their projects for 20 years now. But, as fans seem willing to invest in their favourite artists in exchange for eventual rewards, this didn't seem like a viable option for businesses. Until now.

In the past few years we have seen many businesses take the unorthodox approach of crowd funding to promote new ideas. Now Burning Night Group are looking to do the same with their new concept - Sportskeller.

The popularity of Bierkeller, Around the World, The Potting Shed, Smokin Bar and Shooters Bar have seen Burning Night Groups sales top £19.5 million in 2017 http://www.burningnightgroup.com/crowdfunding/. This can be mainly put down to their innovative concepts that make their bars stand out from the crowd. The group place importance on quality and customer service, meaning that they source the best quality items to keep their bars at the highest standards.

By sourcing products made especially for them creates a personal touch like no other. Doing as such solidifies each brand and the concept behind it. Teaming up with Smart Hospitality Supplies to create a personalised range of menu covers for their customers is a prime example of their attention to detail.

A real saddle hide menu cover with embossed "Shooters" branding provides their Shooters Bars with the perfect high quality American sports feel that fits perfectly within its surroundings. The material not only displays an unmistakeable quality, but also hints at the material used to create the first footballs. Similarly, the Around the World Bars display their menus in an earthy, grained Bronx leather. The perfect accompaniment to their high standard, yet down-to-earth food.

To extend the company's family of top quality bars, they are planning to spark a merger of the most popular features of the a aforementioned Shooters bar and the renowned Bierkeller. The new creation will be Sportskeller.

The ambitious group are looking to fans of the brands and investment seekers to help them raise their £750,000 target. Offering investors shares and rewards such as tours and discounts of food and drink has proved an enticing proposition so far, however, their deadline is tight. At the time of writing, they have raised £414,720 with just 20 days left to raise the remaining £335,280. 487 people have invested in this campaign so far and, with the investment opportunity seemingly too good to miss, they are sure to attract more suitors.

As crowd funding continues to ignite a grassroots community spirit in the business world, we are all benefitting. From increased investment opportunities to exciting new ideas being encouraged to blossom. Who knows what inspiring plans may come to fruition in the future. Maybe you will be seeing a brand new Sportskeller opening in your own hometown...

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Simon Hubbard
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