A Subscription Box for Horse Lovers: SaddleBox Finds Success in Equine Niche

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Horses and Owners Love New Equestrian-Themed Gift Service

SaddleBox Horse Gift

SaddleBox, the monthly subscription box for horse lovers.

SaddleBox is a labor of love for us, and we try to make each box better than the last.

Consumers can find a subscription box for just about everything today – including pets. And while most animal-themed boxes focus on dogs and cats, a new subscription service caters to much larger four-legged friends: horses.

SaddleBox, the subscription service for horse owners, has seen tremendous growth since its launch just nine months ago. Thousands of equestrians have signed up for the monthly horse-friendly boxes, according to CEO Phil Van Treuren, and the Christmas season saw a big influx of gift subscriptions.

“We started SaddleBox because we’re horse owners ourselves, and we really love the experience,” Van Treuren said. “There didn’t seem to be a subscription box for horses that had the same level of quality and value as boxes for other pets, and we decided to make it a reality.”

SaddleBox sends a variety of new horse-themed surprises to subscribers every month – things like treats, grooming products, hoof tools and tack items. And each box contains something special for the owners, too, such as horse books, leather care products, riding socks and gloves.

In addition to treats from well-known equine companies, SaddleBox also sometimes includes its own gourmet horse treats in monthly boxes. The SaddleBox horse treat recipes can be found on their website, and subscribers can make more in their own kitchens if they want to.

Horse owners can sign up for a regular monthly subscription to SaddleBox that they can cancel anytime, and horse gift subscriptions can be purchased for one, three, six and twelve-month spans.

SaddleBox’s base of subscribers has expanded so quickly that they’ve had to ramp up their operations a bit faster than they anticipated, according to Van Treuren.

“It started out as something we ran out of the basement of our house, but we outgrew that pretty fast,” Van Treuren said. “We moved everything into a new shipping facility a few months ago, and hired our first team members to help assemble the boxes."

Van Treuren attributes his company's success to the long hours that he and his team put into testing products, personally interacting with customers, and making each box fun for subscribers to open.

"SaddleBox is a labor of love for us, and we try to make each box better than the last," Van Treuren said. "We never put anything into SaddleBox that our own horses wouldn't enjoy."

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Phil Van Treuren
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