We’re embarking on a journey to help clients better understand the performance of their brands, as seen through the lens of a new America.
BETHESDA, Md. (PRWEB) January 10, 2018
Collage Group is pleased to announce the hiring of David Evans to lead the product and content teams, responsible for research, data, and innovation. Evans most recently served as a senior advisor for Cushman & Wakefield, and held senior leadership positions at CoStar Group and CEB, in addition to working at the White House where he founded the Office of Executive Councils.
The consumer landscape is fundamentally changing as America becomes more diverse and fragmented. Success hinges on attracting and retaining high-growth consumers. Yet the deeply held cultural values of those diverse consumers are often poorly understood.
Evans will lead the team responsible for creating products and solutions to help marketers navigate this complex landscape. Their work will allow companies to pinpoint what works and what doesn’t with these segments, determining the attributes of successful brand-building investments.
“There are tremendous growth opportunities for companies that can appeal to a wide range of diverse segments. We’re embarking on a journey to help clients better understand the performance of their brands, as seen through the lens of a new America,” says Evans. “This is an extraordinary time to be at Collage Group and I’m honored to be leading the product and content teams at such a pivotal moment.”
The work will build on a proprietary data asset incorporating 10 million data points from hundreds of consumer surveys across the last nine years. Collage Group is uniquely positioned to help clients like no other company in the space, serving 200 of the world’s most prominent brands including Citi, Coca-Cola, Google, Target, Toyota, and Walt Disney.
“We’re thrilled to have David join the team. His deep experience in research, analytics, and product development will help lead the way as we generate predictive insights into what works and what doesn’t, to help clients win with the fastest growing and most influential consumers” says David Wellisch, CEO of Collage Group.
To learn more about the latest work on cultural fluency, download the eBook.
ABOUT COLLAGE GROUP: Founded in 2009, the company focuses on empowering organizations to better serve and engage the fastest growing and most influential consumers through insights, market intelligence and strategy. They support leading companies through proprietary syndicated research, actionable category level insights, market intelligence tools, and best practices. The product portfolio includes insights and strategy networks–Latinum, focusing on multicultural, genYZ, focusing on millennials and gen-Z. Collage also offers a full suite of custom research and consulting services. More information can be found at collagegroup.com.