BENRUS Annouces New Collection for Back to School 2018

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Encapsulating the adventurous spirit of the brand, BENRUS reinvents its classic designs adding new military features and nautural colorways.

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“We are excited about BENRUS’s 2018 back-to-school collection and our partnership with A.D Sutton as we head straight into back-to-school season. A.D Sutton has a proven reputation of building brands in retailers across US,” says Sara Fernstrom, Chief Executive Officer of Lyft Brands Group.

Lyft Brands Group announces partnership with A.D Sutton to reinvent the backpack line just in time for the back to school season.

Iconic American accessories brand BENRUS is set to increase distribution of its quirky and fun BENRUS bag collection this back-to-school season for 2018. The BENRUS bag collection will expand beyond its current select retailers and become available at key North American retailers and available online at http://www.benrus.com.

A.D Sutton will be working alongside the BENRUS team developing and distributing the newly designed bags.

“I am very pleased to be working alongside Lyft Brands Group for BENRUS on their latest backpack line. I have seen the work done in the past for the brand and am happy to help reinvent the brand’s vision moving forward.” – Albert Shalom Vice President of A.D Sutton

The collection infuses its iconic heritage with updated styles with an emphasis on functionality, durable fabrics and military inspired detail. This season captures the adventures spirit of the brand.

“We are excited about BENRUS’s 2018 back-to-school collection and our partnership with A.D Sutton as we head straight into back-to-school season. A.D Sutton has a proven reputation of building brands in retailers across US,” says Sara Fernstrom, Chief Executive Officer of Lyft Brands Group.

ABOUT BENRUS:
Founded in 1921, BENRUS began designing watches out of the legendary Hippodrome building in New York City. Soon thereafter the brand quickly grew into the third largest watch company in the U.S. For decades, BENRUS established itself as a major manufacture for the US army. Since then it has earned its place serving the US army and has evolved into an American lifestyle brand, reinventing luxury essentials for a new generation.
For more information, please visit: http://www.BENRUS.com.

ABOUT LYFT BRANDS GROUP:

Lyft Brands Group LLC is a brand management company that licenses world renowned brands across multiple categories, industries and territories through strategic planning, impactful marketing and long-term partnerships with industry leading licensees and operators. LBG targets quality brands with established recognition and strong long-term growth potential. Our partners share the company’s vision and approach towards expanding brand presence and driving revenue. For more information, please visit: http://www.lyftbrandsgroup.com

ABOUT A.D Sutton:
A.D. Sutton is a fourth-generation family owned business originally founded in 1909. A.D. Sutton is one of the largest distributors of backpacks and baby accessories, supplying products to well-known stores throughout the United States and Canada. The corporate headquarters is in the heart of New York City’s fashion district.

For more information, please contact:
Alexis Suarez – BENRUS Marketing & Public Relations Director
alexissuarez(at)lyftbrandsgroup(dot)com

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ALEXIS L SUAREZ
@benrus_official
since: 11/2017
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