Now, brands have the capability to combine Watson Advertising’s weather data with other first-party, third-party and contextual data to activate accurate and meaningful messaging in real-time.
San Mateo, CA (PRWEB) January 16, 2018
Jivox, the personalized digital marketing technology leader, today announced that it will be integrating WEATHERfx data from IBM Watson Advertising (formerly The Weather Company’s ad sales business) into the Jivox IQ platform that powers dynamic content optimization (DCO).
WEATHERfx is a targeting capability that leverages Watson Advertising's trove of real-time weather data to uncover deep insights that could help predict consumer behavior and help marketers determine the right time and place to reach a consumer. By interpreting and normalizing weather elements, sales, and/or consumer data, Watson Advertising identifies weather condition mixes most likely to drive behavior to create corresponding WEATHERfx triggers.
Through this integration, the WEATHERfx triggers will inform the Jivox DecisionGraph technology, its AI-powered recommendations, and dynamic audience scoring to allow brand marketers to optimize marketing campaigns in real-time, and adjust messaging and creative based on local weather conditions. The result is hyper-personalized content that drives consumer actions.
“Today’s consumer is inundated with hundreds of marketing messages each day, most of which are unrelated to their next action or purchase potential,” said Diaz Nesamoney, Founder and CEO, Jivox. “Now, brands have the capability to combine Watson Advertising’s weather data with other first-party, third-party and contextual data to activate accurate and meaningful messaging in real-time. In addition, CPG brands will benefit from having data that does not rely on individual first-party data, which can be hard to obtain.”
As a result of the WEATHERfx integration, Jivox clients will be able to tap into several added features, including:
● Global weather data from The Weather Company, an IBM Business (the most accurate forecaster in the world per study by ForecastWatch)
● Real-time weather data that is refreshed every 15 minutes for 2.2 billion locations
● Deeper insight on what products sell best under certain weather conditions
● Granular triggers that correspond to activity, relative condition, or product
● Dynamic targeting can be anywhere: brand properties, online and in-store
● Data available across channels
WEATHERfx is part of Watson Advertising’s suite of media, data, and AI technology solutions to help improve decision-making and reduce costs across key facets of the marketing lifecycle (from media planning through measurement).
To learn more about the Jivox IQ Platform, please visit http://www.jivox.com/product.
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, machine learning and dynamic Creative Optimization (DCO) technology to serve relevant messages in their purchase-intent micro moments across all channels. Our flagship Jivox IQ is purpose-built to assemble and deliver 1:1 messages on-the-fly—through advertisements, email and social media. Powered by Neuron™ Machine Learning technology, this intelligent platform helps brands deliver, at scale, thousands of hyper-personalized messages through a real-time omnichannel experience—all made possible by integration with data of every kind: proprietary, audience, contextual, campaign. Jivox is trusted by hundreds of leading companies including InterContinental Hotels Group, Cars.com, Sony, REI, QVC, Bayer, and more.