The unheard-of success of our original Genie Bra was just the beginning of what is now an entire brand.
FAIRFIELD, N.J. (PRWEB) January 23, 2018
Leading DR TV invention company Tristar Products, Inc. announces the release of the newest addition to the Genie Bra Family, the Dream by Genie Bra. The original seamless and wire-free Genie Bra sold over 800 million units under the tagline “the comfort all women wish for” followed by multiple line extensions. The Dream by Genie Bra, endorsed by celebrity plastic surgeon Dr. Andrew Ordon, will be available on TV, online, and in retail stores by spring 2018.
The new Dream by Genie Bra adds Insta-Cool Technology and 360° Smooth Slim Technology to create the most comfortable and shapely lingerie. These technologies take the wonderful Genie bra to the next level of style and comfort. The benefits of the Dream by Genie bra are explained in the strong “Instant Fix!” advertising program featuring board certified and renowned plastic surgeon Dr. Andrew Ordon.
“The unheard-of success of our original Genie Bra was just the beginning of what is now an entire brand. We’re convinced Genie Bras offer the best wire-free lift and support available from petite to plus sizes, and we continue to get five-star reviews,” says Keith Mirchandani, President and CEO of Tristar Products, Inc. “For our newest bra, the Dream by Genie, we added breakthrough features like Insta-Cool Technology and a Full Back Control Panel. The result? A luxuriously comfortable bra that slims, supports, and lifts—without any wires or hooks.”
The Dream by Genie Bra is featured in Dr. Andrew Ordon’s “Instant Fix!” Series. A board-certified plastic surgeon and host of TV’s “The Doctors,” Dr. Ordon received his medical degree from the University of Southern California School of Medicine (now the Keck School of Medicine of USC) and maintains practices in Beverly Hills and Rancho Mirage, Calif. After years of performing breast enhancement surgeries, he attributes loss of natural lift and shape to the “over 85 percent of women,” from petite to plus sizes, who have spent years wearing the wrong-size bra. The Dream by Genie Bra was created to provide instant results without surgery in a versatile, all-day bra that helps keep the skin fresh and dry.
“I think I can speak for the women here at Tristar—we all love our Genie Bras. We were thrilled when the Dream by Genie Bra was created because you get that unparalleled Genie comfort in a bra that not only contours and lifts but also helps keep you cool all day long. So it’s perfect for wearing from morning until evening and gives a perfect shape under clothing—you can even wear it to yoga or for your morning walk,” says Norah Alberto, Director of Global Brand Communications at Tristar. “Insta-Cool Technology is truly a breakthrough in women’s lingerie. We wanted to respond to the reviews of so many busy women who wanted a bra that was made specifically to help them stay cooler and drier throughout the entire day. At the same time, the bra needed to address so many of the problems Dr. Ordon discusses like loss of natural lift and elasticity. All while providing plush, pillow-soft comfort that accommodates all shapes and sizes.”
The Dream by Genie Bra’s main selling features are Insta-Cool Technology and 360° Smooth Slim Technology. Silicone-free Everlasting Stretch Fabric provides breathability while molded mesh cups help fresh air to pass through. Three zones of comfortable control—a front, side, and back zone—provide smoothing contour support to help eliminate the appearance of back fat, spillage, and sleevage for a slimmer look. A ruched center, adjustable straps, and removable bra pads provide all-day support plus customizable lift and shape. Removable shoulder pads are also included for added comfort. The Dream by Genie Bra is available in sizes S–3x.
Tristar Products, Inc. is recognized as the pioneer of industry ideas in the direct response marketing business. Dedication to high standards of quality manufacturing makes Tristar the premier As Seen on TV market leader worldwide. Tristar creates well-established brands, proven international and domestic distribution channels, media power in over 100 countries, and quality manufacturing that attracts celebrity endorsements. Tristar Products, Inc. has exceeded over a billion dollars in retail sales. Tristar Products, Inc. is an Inc. 5000 company.