Optimizely Revolutionizes Sales Process and Boosts Productivity Using Skuid

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Skuid’s no-code platform ensures Optimizely captures all viable sales leads in Salesforce CRM solution

It’s a testament to the flexibility and power of Skuid that everyone on my team could resolve our previous challenges, in a simple and sophisticated way. Skuid was the perfect choice—you don’t need to be an engineer to wield it.

Skuid, the leading cloud application platform, today announced that Optimizely, the world’s leading experimentation platform, selected Skuid to improve user adoption, efficiency, and value derived from its Salesforce customer relationship management (CRM) software. Using Skuid’s no-code platform, Optimizely eliminated inconsistencies in workflows and processes across the entire organization.

Previously, Optimizely’s CRM was encumbered with redundant list views, resulting in workflow inconsistencies, lost sales leads, and potential missed revenue opportunities. With poor alignment across sales and success operations teams, Optimizely chose Skuid to provide a more intuitive and consistent user experience, so that everyone could access the same information at the same time to better align the business.

“We needed a user-friendly solution that would consolidate our list views, prevent any potential business from slipping through the cracks, and provide a tailor-made solution to get the most out of our Salesforce investment,” said Will Soupcoff, Head of CRM at Optimizely. “It’s a testament to the flexibility and power of Skuid that everyone on my team could resolve our previous challenges, in a simple and sophisticated way. Skuid was the perfect choice—you don’t need to be an engineer to wield it.”

By migrating their data to a single-app page made with Skuid, Optimizely has vastly improved page load times, while ensuring that everyone is aware of any changes simultaneously. This has already produced a significant boost in user adoption and company productivity.

“At Skuid, we’re helping businesses create and improve applications free from constraints, and free from code,” said Skuid CEO Ken McElrath. “This means companies like Optimizely can get solutions that are entirely customized to their unique processes, workflows and requirements, at a fraction of the cost when compared to custom code. But cost savings are just the tip of the iceberg. It’s a real game-changer when all users gain greater visibility into their business and customers. That’s the massive value delivered by Skuid.”

About Skuid
Skuid was founded in 2013 on the simple belief that enterprise software should stop forcing people to behave like machines. Instead, apps should behave more like the humans who use them, so everyone can thrive in the digital world. With Skuid’s simple-to-use but incredibly robust cloud front-end design-and-deploy platform, anyone can connect to disparate data sources, assemble highly complex, made-to-order applications, and instantly make changes—all without writing code. More than 5 million users across 32 countries use Skuid to engage with each other, with data, and with new customers in meaningful ways.

About Optimizely
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform’s ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely’s global client base includes Atlassian, eBay, Fox, IBM, The New York Times, LendingClub, Hotwire, Microsoft and many more leading businesses. To learn more, visit optimizely.com.

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Ellie Hildebrand
Skuid
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