Matt Starosciak Speaks at the University of Houston Law Center

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Marketing pro and author, Matt Starosciak, recently spoke at a continuing legal education program hosted by the University of Houston Law Center about how to effectively market a new solo law practice.

matt starosciak

Matt Starosciak at the University of Houston Law Center

Practicing as a solo attorney is a very exciting and gratifying way to represent clients, but it also requires excellent decision-making when it comes to marketing.

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Matt Starosciak, author of The Lawyer Marketing Book, recently spoke at the University of Houston Law Center’s CLE seminar titled “So You Want to Go Solo?” His presentation covered a number of critically important marketing topics for new law firms, including budgets, intake, differentiating from the competition, and product investments. Starosciak, who is known for delivering information through real-world examples, also shared a variety of stories about the best and worst marketing decisions he has seen attorneys make over his twenty-year legal career.

To view a video clip of Starosciak's presentation, please click here. For presentation slides, please see the press release attachment.

“Practicing as a solo attorney is a very exciting and gratifying way to represent clients, but it also requires excellent decision-making when it comes to marketing,” said Starosciak. “I believe the Law Center is providing a tremendous service by offering programs which help new lawyers open their own practice right out of law school, and I’m thankful for the opportunity to play a small role in it.”

Tanisha Green, the Law Center’s Director of Continuing Legal Education, agreed with Starosciak’s assessment and plans to offer similar programs to students, alumni, and Texas attorneys in the future. “We believe very strongly that our CLE programs can deliver valuable information to attorneys in areas that significantly impact their success in the practice,” said Green. “We were happy to have three great speakers sharing their knowledge during a well-attended program, and are excited about upcoming opportunities to serve our students and members of the practicing Bar.”

About Matt Starosciak: Matt Starosciak is an attorney, author, speaker, and marketing consultant with a twenty-year career helping law firms meet their business goals. He is the owner of Proven Law Marketing, a company he founded in 2011 with the singular goal of providing the best marketing strategies and implementation to a select group of law firm clients. In 2017, he published The Lawyer Marketing Book, a 300+ page book that takes a comprehensive look at law firm marketing through real-world stories.

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