Healthcare Marketing Firm Releases Tool on Managing Physicians

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Infographic illustrates how to work with four physician personality types

Healthcare Marketing Agency Smith & Jones recently published a tool outlining four different physician personality types and how to build the best relationships with each.

“Most doctors are great to work with. But if you’re like every one of our clients, you’ve run into a physician or two who can make the job of marketing difficult,” said Mark Shipley, CEO and Strategy Director of Smith and Jones. “Having worked with physicians for over thirty years, I’ve learned that a handy tool can work wonders. That’s what this infographic is all about.”

Available for download through the Smith & Jones website, the tool breaks down the four physician personality types that they’ve encountered over the past 30 years:

    •Intrepid, impatient Doctor Driver
    •Enthusiastic Doctor Popular
    •People-focused Doctor Allheart
    •Meticulous Doctor Logic

This is one of many tools the agency has published to help healthcare marketers succeed, including “The Patient’s Journey: The hospital marketer’s guide to the consumer buying process” and “Hospital marketing automator for better patient engagement.”

About Smith & Jones

Smith & Jones is where healthcare brands come to get better. We help our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue.

For more information please contact:
Mark Shipley
(518) 272-2500

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Katie Sorce

Mark Shipley
since: 08/2011
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Smith & Jones
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