The NPD Group Announces Winners of U.S. Toy Industry Awards at New York Toy Fair

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Awards given to the manufacturers of the top-selling property and toy of 2017 in the United States, and top-selling toys by supercategory

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The NPD Group, a leading global information company, today announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at New York Toy Fair. The awards were given to the manufacturers of the top-selling property and toy of 2017 in the United States, as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service.

Top Property of the Year: Nerf (Hasbro)

Top Selling Toy of the Year: L.O.L. Surprise! Doll Assortment (MGA Entertainment)

Top Selling Toy by Supercategory

  • Action Figures & Accessories: Beyblade Starter Pack Assortment (Hasbro)
  • All Other Toys: Antsy Labs Fidget Cube Assortment (Zuru)
  • Arts & Crafts: Easy Bake Ultimate Oven Baking Star Play Set (Hasbro)
  • Building Sets: Mega Bloks First Builders Big Building Bag, 80 Pieces (Mattel)
  • Dolls: L.O.L. Surprise! Doll Assortment (MGA Entertainment)
  • Games & Puzzles: UNO Card Game Assortment (Mattel)
  • Infant/Toddler/Preschool Toys: Paw Patrol Basic Vehicle & Pup Assortment (Spin Master)
  • Outdoor & Sports Toys: Bunch O Balloons 3 Pack    (Zuru)
  • Plush: Hatchimals Pengualas Pink Egg Assortment (Spin Master)
  • Vehicles: Hot Wheels Singles 1:64 Assortment (Mattel)
  • Youth Electronics: Cozmo (Anki)

“The world today is evolving rapidly, and there are a number of ways the toy industry is demonstrating how it is keeping with the pace. These awards recognize achievements and unique successes in a fast-paced and increasingly competitive environment. Amidst the quickly moving trends, the industry is winning with both innovative products marrying toys with technology, and evergreen toys standing the test of time,” said Joanne Hageman, President, Entertainment Sector, The NPD Group. “We congratulate all of this year’s award winners, and wish them continued success in the year ahead.”

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2017


About The NPD Group, Inc.
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit and Follow us on Twitter: @npdgroup @npd_entertain

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Marissa Guyduy
The NPD Group
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