SML Becomes Sponsor of Auburn University RFID Center and Joins Board of Advisors

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SML joins Board of Advisors at Auburn University and announces that it is becoming a sponsor of the Auburn RFID Center

We are thrilled to be part of the Auburn RFID center and to be a part of such a prestigious organisation is a great step for us. We are expecting 2018 to be the biggest year in terms of RFID rollouts and being a member of the center’s advisory board means we will be at the forefront at how retail

SML RFID, global leader in delivering high-performance and high quality encoded RFID tags for the majority of successful RFID retail projects, has today announced it has become a member of Auburn University’s RFID Center and taken a seat on its board of advisors.

The lab has a focus on the implementation of RFID and other emerging technologies in retail such as supply chain and manufacturing. SML RFID will be providing system and solution expertise focused on enabling a seamless evolution to Omnichannel, providing better ROI for businesses and how their Clarity solution improves inventory accuracy. SML’s spectrum of RFID-enabled labels, tags, stickers and inlays will be on display and available for demonstrations at the lab.

Dean Frew, Chief Technology Officer and Senior Vice President of SML Group, said, “We are thrilled to be part of the Auburn RFID center and to be a part of such a prestigious organisation is a great step for us. We are expecting 2018 to be the biggest year in terms of RFID rollouts and being a member of the center’s advisory board means we will be at the forefront at how retail and apparel industries can move into the future.”

Serving as a bridge between the academic and business communities, the RFID Center works with leading supply chain, retail, technology and manufacturing companies and draws on the expertise of fellow faculty and students in the college of Business, Engineering and Agriculture. For more information visit: https://rfid.auburn.edu.

“We’re very excited to have SML join the board. As the RFID market expands the need for solid tag and label solutions becomes ever greater, and we’re especially interested in the leadership SML has taken in the upstream supply chain operations with Clarity,” says Justin Patton, the Director of the RFID Lab. “The brand owners and product manufacturers are coming to the forefront of the industry, and SML will play a large role on pushing the supply chain to fully realized serialized item level data sharing.”

About SML RFID:

As the leading full-service RFID solution provider, SML is a trusted partner to the world’s largest retailers and top fashion brands, delivering proven results and rapid ROI. SML offers a broad spectrum of certified RFID-enabled tags and the enterprise-class Clarity™ RFID software application suite providing best-in-class item-level RFID inventory management in-store and throughout the supply chain.

SML has successfully deployed RFID tags and software solutions to some of the world’s most prominent retailers, including American Apparel, Decathlon, Herman Kay, Marks & Spencer, Target, Tesco and many others. SML has delivered over one billion encoded RFID tags to retailers in 2016 and over five billion retail RFID transactions were successfully conducted on Clarity™ in 2016 creating millions of dollars in enterprise benefit for our customers. Whether a retailer or brand owner needs millions of high quality encoded RFID tags delivered to factories around the world, or they need a full RFID software solution to drive significant business transformation, or both, SML is the Technology Behind this New Era in Retailing. For more information about any of our RFID tag or software solutions visit our SML-RFID website at http://www.sml-rfid.com or reach out to us at info@sml-rfid.com.

About the Auburn University RFID Lab

The Auburn University RFID Lab specializes in the business case and technical implementation of radio frequency identification technology in retail, supply chain and manufacturing settings. The lab draws on the expertise of faculty in Auburn’s Harbert College of Business, Samuel Ginn College of Engineering, College of Human Sciences and College of Agriculture.

For more information, contact: jpatton@auburn.edu or 334-734-4034

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