Heptagon Media Releases Informative Video Detailing The De-Evolution of Mattresses

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A new video outlines changes in the mattress industry that has enabled over 150 startups to sell mattresses direct to consumers.

Sean Fry, Founder & Owner of www.sleepinglikealog.com

In the past it used to be that consumers would shop in mattress stores and get confused by all the options. Now there are more options online than there ever has been in brick and mortar retail stores. A 180 degree reversal.

Sean Fry, Founder & Owner of http://www.sleepinglikealog.com recently produced an in-depth video detailing significant changes in mattress construction. Drawing from a background of over 15 years of experience in the mattress industry, Sean lays out these changes in the video using hand-drawn images detailing the construction methods of the past compared to the construction methods of today.

Starting from the early production methods of building mattresses entirely by hand and using all natural materials, he talks about how craftsmanship was at one time a necessary requirement for mattress makers. Now, thanks to automation and the accepted idea that a mattress can be made simply from two or three layers of polyurethane foam, those traditional craftsmanship techniques are virtually non-existent.

Sean says, "There are still a handful of mattress manufacturers doing things the right way -- the old way. But we've seen a gradual removal of various components over the years among most brands. Crucial elements like box-springs have almost totally disappeared as well as traditional construction techniques like hand-tufting and hand side-stitching. Natural materials like wool, cotton and natural latex have been sacrificed in the name of cheap synthetics. Mattresses that were once two-sided and designed to be flipped to prolong its life have become single-sided beds which need to be replaced much sooner. In other words, mattresses have been made from less and less total materials over time. It's actually arrived at a point where they can go no further. There's nothing left to remove."

These changes, and namely the industry's general acceptance that just a couple of layers of foam are enough to make a supportive mattress, appears to have lowered the barrier of entry into the mattress space.

There have been over 150+ startups over the past several years, many of them marketing companies who collaborate with foam producers to create mattress brands that sell "roll packed" foam mattresses over the internet (a process where the mattress is vacuum compressed to be able to fit in a box) and many don't even have to open up their own mattress production facilities.

"Things are a lot easier when you don't necessarily have to be actively involved in the day-to-day production of your mattress. When a foam production company does all the work for you, even the drop-shipping directly to customers in some cases, you really only need to worry about marketing," says Sean.

This has resulted in a new dynamic that the industry has never seen before. Sean continues, "In the past it used to be that consumers would shop in mattress stores and get overwhelmed and confused by all the options. Now there are more options online than there ever has been in brick and mortar retail stores. A 180 degree reversal."

Sean's full video can be seen here.

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Sean Fry
@ZzzLikeALog
since: 01/2013
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