Home1 Launch Shines a Spotlight on the Nation's Housing Crisis

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New movement aiming to create affordable homes for every American family launches with support from leading U.S. developers and New York Housing Commissioner

For the first time in our nation's history, people with good jobs can't afford homes.

A page from the Home1 website

America is no longer a place where hard work is all it takes to succeed. Millions of Americans working full-time in good careers can't afford a safe, decent home for their family. The future of the American Dream is at stake.

Home1, a new movement shining a spotlight on the nation's housing crisis, launched last week in a room filled with leaders from the development and housing community, including New York City Housing Commissioner Maria Torres-Springer.

The Home1 launch event and related movement is working to motivate and inspire politicians, the media and the general public to address one of the most serious and least talked about problems in America: the escalating shortage of homes that average American families can afford.

The campaign is built around a new website, http://www.home.one, and includes a collection of videos, such as The Whole Story, a 3-minute animated video, which lays out a series of startling facts about the crisis and what it is doing to the nation.

The campaign website lists essential workers, such as full-time paramedics, teachers, medical secretaries and bank tellers, who can no longer afford a decent one-bedroom home in the United States.

Rising rents have pushed many Americans into a precarious balance where one injury, unexpected expense or late paycheck is enough to tip them into a cycle of homelessness. 2.9 million people per year are kicked out of their homes because they can’t afford their rent; that’s one family every 11 seconds.

The Home1 launch was held in the Lower East Side of Manhattan, inside Essex Crossing, one of the city’s newest mixed-income communities. At the event, housing developers and activists spoke out about the crisis and shared their experiences and solutions for addressing it.

“For the first time in our nation’s history, people with good jobs can’t afford homes,” said Stephen Whyte, founder and managing director of Vitus. “In my 25 years in affordable housing development, I have seen this issue grow from a conversation into a full-blown national crisis, and that is why I stand with Home1 and will continue to devote my career to protecting and preserving low-income housing for the people who need it most.”

Home1 was created by Public Interest, a cause-driven marketing firm and media company that helps nonprofits deliver their message in a way that breaks through to their audience.

At last week's event, Public Interest CEO Michael Franzini showed this 7-minute preview of a feature-length documentary they are producing on the crisis, to be released later this year.

Ron Terwilliger, former longtime CEO of Trammell Crow Residential, the largest multifamily developer in the U.S. for decades of his tenure, made the following statement at last week’s event:

“Today, we are launching the Home1 Campaign to break the silence about this crisis. We need news media to cover this. We need to give average Americans a reason to care about it. We need to take action—right now—to protect the American Dream.”


Home1 is a nonpartisan movement built on the idea that, in America, hard work is all it takes to build a secure life for your family. Our mission is to ensure that every hardworking American has a decent home.

To get there, we will shine the brightest possible light on the crisis to help people understand the magnitude of the problem and the serious threat it poses to America's future.

We are putting this issue on the map, so that every politician in local, state and federal government will talk about it and work to address the crisis.

To join the movement and learn more, visit http://www.home.one.

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Nicholas Carter
since: 10/2017
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Home1: A decent, safe, affordable home for every American family
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