Inkit Integrates with Iterable: Direct Mail Better Than Ever

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Strategic Partnership Leverages Companies’ Focus on Delivering Real-Time, Triggered, Direct Mail Automation for Omni-Channel Marketers.


"I’m confident we are providing marketers with the fastest, most accessible and cost-effective way to retain their existing customers and win back inactive ones," Michael McCarthy, CEO at Inkit

Inkit, the dominant direct mail automation platform, just today announced a partnership and integration with Iterable, provider of the next-generation Growth Marketing Platform. Inkit’s direct mail infrastructure and the Iterable’s growth marketing platform make direct mail simpler, faster, and more automated than ever. The strategic partnership provides growth marketers with a user-friendly stack that offers next-gen technical infrastructure and tools to build and run high-performance omni-channel marketing campaigns.

Direct mail is an essential component to a flourishing growth and retention strategy. The union of Inkit and Iterable helps marketers determine what immediate actions to take—be it sending a simple nudge to users encouraging them to place an order or a direct mail piece thanking customers for their loyalty. All of this engagement creates increasingly greater revenue opportunities.

“Direct mail marketing remains a leading channel for retention. Delivering dynamic, personalized postcards and direct mail pieces to customers’ mailboxes can be an integral link to successful lifecycle engagement,” said Dave Schwartz, Head of Business Development and Partnerships at Iterable. “With Inkit’s innovative automation capabilities, Iterable customers can seamlessly integrate direct mail, email, web, mobile and social campaigns into real-time, event-driven workflows.

“Inkit’s team is excited to integrate with Iterable. Our unique CRM integration was built intelligently for marketers by marketers. Simply send automated direct mail pieces to customers’ mailboxes via Iterable’s existing workflow. I’m confident we are providing marketers with the fastest, most accessible and cost-effective way to retain their existing customers and win back inactive ones. We’re proud to offer our customers this powerful joint solution to directly benefit from our combined strengths,” concluded McCarthy, CEO at Inkit.

About Inkit
Inkit sends direct mail around the world more efficiently and effectively than any other provider. Marketers use Inkit to build, refine, and send direct mail pieces. They automate sending mail via triggered workflows to dramatically grow acquisition, retention, and winback successes. Companies choose Inkit to deliver the personalized messages to mailboxes they need to drive engagement, customer loyalty, and ultimately sustainable sales from happy customers. Follow us on LinkedIn or go to

About Iterable
Iterable is the growth marketing platform that powers true omni-channel relevance at scale. Marketers segment users, build workflows, automate touch points, and test strategies at scale without engineering support. Iterable helps companies like Zillow, Curology, Rocksbox, Box, and others create world-class omni-channel campaigns, resulting in 700% ROI. Visit for more information.

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Michael McCarthy
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