American Farmer to Explore Latest Advances in Seed Research, Technology, & Development

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Seed technology and innovation continue to drive sustained growth throughout the industry.

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"We are at the forefront of introducing new traits in Sorghum and are happy to have set the standard on Sugar Aphid Tolerance in Sorghum with the introduction of Aphix Hybrids."

An upcoming episode of the American Farmer television series will explore recent breakthroughs in seed technology and food development. This episode is scheduled to broadcast 3rd QTR, 2018. American Farmer airs weekly on Tuesday at 8:30aET on RFD-TV.

This segment of American Farmer will explore Advanta US, Inc. (Advanta Seeds), a rapidly growing and diverse company which prides itself on decades of research and deployment of the most advanced technologies in plant breeding. Advanta Seeds markets its Grain and Forage hybrids under the Alta Seeds brand in the US.

In addition to exploring the latest technologies and how they are being used by Advanta Seeds, the program will showcase the new Advanta CS Biotech Center and Breeding Station at Texas A&M University. The Advanta CS Biotech Center, which celebrated its grand opening on January 18, 2018, is Advanta’s flagship research and development center in the United States. Advanta Seeds is studying the DNA of crop seeds from around the globe, focusing on the cutting-edge research that is taking place at the Advanta CS Biotech Center. For the Center, the US focus will be specific to improving Advanta’s core crops of Grain and Forage Sorghum.

The segment will examine how farmers from around the world will benefit from the center, as well as how Advanta Seeds plans to tackle the agronomic issues faced by farmers in Texas and other states throughout the US, which are impacting crop performance. “Advanta CS Biotechnology Center will be the heart of Advanta Seeds innovation. The new center was created based on Advanta’s 60 years of experience in plant genetics, the latest technology, and the best of talent,” said Dr. Alberto Leon, Advanta Seeds Global R&D Director.

“We are very excited about the opening of the Advanta CS Biotech Center and the introduction of the three new breeding stations. We are at the forefront of introducing new traits in Sorghum and are happy to have set the standard on Sugar Aphid Tolerance in Sorghum with the introduction of Aphix Hybrids,” said Brad Holzworth, Advanta Seeds Director of Marketing for North America.

“Advanta Seeds is dedicated to using sustainable methods and technologies to help breeders make the best decisions for delivering the best products to farmers,” said Jennifer Tierney, producer for the American Farmer series. “We are excited to discuss how innovation and technology continue to expand the horizon for Agriculture.”

About Advanta Seeds

Advanta Seeds is a sustainable agriculture company providing innovative solutions and seeds technology to farmers around the world. The company has a global footprint in more than 60 countries. Advanta Seeds has a leadership position in tropical and sub-tropical corn, grain and forage sorghum, sunflower, canola, rice and vegetables. Advanta Seeds is a part of the UPL Group. In the US, Advanta markets its seeds under the Alta Seeds brand. Alta is known as the premium brand for both Grain & Forage Sorghum offering growers the best solutions to meet their needs.

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About American Farmer:

American Farmer is a breakthrough program on a mission to showcase the latest advancements in agriculture and farming. From seed to harvest, livestock and more, our producers have traveled the country covering the people, places and issues impacting all areas of farm country.

American Farmer airs Tuesdays at 8:30am ET on RFD-TV. Check your local listing for show times.

For more information visit or call 866.496.4065.

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Sarah McBrayer
DMG Productions
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