Women in the Channel Rebrands as Alliance of Channel Women

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New name better reflects women-in-tech group’s collaborative nature & differentiation in the marketplace

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Our new name, the Alliance of Channel Women, better reflects the collaborative way we work together as women to foster a culture of equality in the indirect channel.

Women in the Channel (WiC), a not-for-profit organization focused on accelerating the growth of female channel leaders in technology, announced that it is changing its name to Alliance of Channel Women.

“Our new name, the Alliance of Channel Women, better reflects the collaborative way we work together as women to foster a culture of equality in the indirect channel,” said Alliance of Channel Women President Stacy Conrad, Vice President of Channel Sales at Fusion. “In addition, the new name enables us to better differentiate our brand in the marketplace to attract and support our members, sponsors and strategic partners.”

The new name was selected by a majority of the association’s members via electronic ballot from options presented by a Rebranding Task Force authorized by the Board of Directors.

Along with its new name, the Alliance of Channel Women has refined its mission statement: “Our mission is to advance careers and leadership roles for women at the highest levels in the technology channel by providing education, community, advocacy and opportunities for personal growth.”

As an organization, the Alliance of Channel Women is committed to:

  • Creating a community for learning and collaboration for women in the technology channel
  • Advocating for a healthy gender climate in the technology channel
  • Enabling and empowering women in the technology channel to lead through volunteerism
  • Recognizing the accomplishments of women in the technology channel

The new name and branding is being rolled out on the Alliance’s website at http://www.allianceofchannelwomen.org and its social networking channels:

The Alliance of Channel Women will host its first event, ACWConnect Live!, on April 17, 2018, during the Channel Partners Conference & Expo. To register, click here.

About the Alliance of Channel Women
Founded in 2010, the Alliance of Channel Women (formerly Women in the Channel) is a not-for-profit organization of women in the indirect sales channel of the telecom and IT industry. The Alliance of Channel Women brings us together to empower and advance women’s careers and leadership roles in the technology channel through education, community, advocacy and opportunities for personal growth. To learn more and to become a member, please visit http://www.allianceofchannelwomen.org.

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Khali Henderson
@AllianceofCW
since: 05/2012
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