Car Buyer Happiness with Online Loans Increases Happiness with Dealership Experience, according to New Case Study

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Real world reports from auto dealerships in SpringboardAuto study show how online financing helps to improve customer satisfaction, and increase the likelihood of continued patronage

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When we looked at the data, it was clear to us that many customers prefer to handle their own financing online before visiting the dealership. What was a surprise – and delight – was the extent to which online financing has the potential to strengthen the lifetime value of the customer to the dealer

SpringboardAuto today released a case study that aligns recent survey findings around the emerging consumer demand for online auto loans with real world, in-dealership success stories based on consumer preferences for online, ahead-of-time financing.

“When we looked at the data, it was clear to us that many customers prefer to handle their own financing online before visiting the dealership,” said Jim Landy, CEO and Founder of SpringboardAuto. “So, we weren’t surprised to hear our dealer partners come forward with success stories about the experience. What was a surprise – and delight – was the extent to which online financing has the potential to strengthen the lifetime value of the customer to the dealer.”

In each case, customers were happier with the deal, and the dealership. “It’s a smoother process when customers come in with financing in place,” said General Sales Manager for Pine Belt Cadillac in Toms River, New Jersey. “If I have a car they like, everything just flows like it should, from sales to service. In this case, I feel confident that we have made a customer for life.”

The case study, “How Car Buyer Happiness with Online Car Loans Increases Happiness with Dealership Experience,” delves into three recent customer success stories, ranging from a subprime used vehicle purchase to a new car luxury transaction. In all cases, the speed, convenience and resulting satisfaction created the basis for an ongoing relationship. In each case, the dealer enjoyed the resulting glow of positive reviews and the likelihood of increased service retention.

Download the case study here: SpringboardAuto – How Car Buyer Happiness with Online Car Loans Increases Happiness with Dealership Experience

About SpringboardAuto
SpringboardAuto (http://www.springboardauto.com) is an automotive digital retail company and technology solutions provider created by industry veterans and backed by CUNA Mutual Group. SpringboardAuto’s proprietary technology was architected by experts who saw gaps in the digital auto-buying experience. The company’s mobile-friendly, auto finance solution simplifies a secure online transaction for customers, dealerships and private sellers. Additionally, the company offers a complete suite of end-to-end technology, marketing and fulfillment services to credit unions, banks and other partners as an extension of their member and customer experience. As a complete digital ecosystem, SpringboardAuto is empowering the industry and revolutionizing the auto fintech landscape.

Media Relations
Melanie Webber, mWEBB Communications, (949) 307-1723, melanie(at)mwebbcom(dot)com
Angela Jacobson, mWEBB Communications, (714) 454-8776, angela(at)mwebbcom(dot)com

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Angela Jacobson
mWEBB Communications
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