NEW YORK (PRWEB) July 12, 2018
Cynopsis is proud to announce that two industry executives at the forefront of measurement advancement, Donna Speciale, President of Turner Ad Sales, and George Ivie, Executive Director & CEO of Media Rating Council (MRC), will be honored at this year’s conference as the recipients of the 2018 Groundbreaker Award and Hall of Fame Award, respectively.
The second annual Measurement & Data Summit will take place on Thursday, August 2 at Dream Downtown in New York City from 9:30 am – 3:30 pm, offering a candid exploration of cross-platform video measurement, with insights from some of the brightest minds in advertising, research and marketing on navigating the next leap in media’s evolution.
Highlights of the event include Turner’s President of Ad Sales Donna Speciale being recognized as an innovator leading the charge in both data and audience experience. “We think Donna is the perfect choice to receive this award, coming as it does at a point when the accuracy and prescience of her vision is increasingly becoming apparent,” says Cynopsis Editorial Director Lynn Leahey.
Trusted industry association Media Rating Council’s Executive Director and CEO, George Ivie, will be honored for his tireless efforts toward achieving integrity in measurement. “George’s commitment and unwavering standards have both challenged and elevated the industry,” says Leahey. “It is a privilege to be able to shine a light on the work of someone who is making a game-changing impact on measurement standards.”
Industry experts from GroupM, Google, Del Monte, Starcom, Hulu, Horizon Media, 4A’s and more will offer insights in a series of panels including:
- What Exactly is the State of Third Party Measurement
- Is Ad Attention Today's Most Meaningful Metric?
- The Bottom Line on What Advertisers Want
- Where Does Mobile Fit Into It All?
- The Power of TV to Drive Marketing Results
- The Best Thinking Around Brand Safety
- Accurate Attribution, Where Are You?
- What to Do With All That Data
Seating is limited, to allow attendees the opportunity to ask questions, network, and leave with substantial takeaways. Register today to ensure that your seat is reserved – rates increase after July 19.
Sponsored by GroupM, DataPlusMath, Discovery, TV Time, 605, Nielsen and media partner, The Ad Club of NY.
For registration questions, contact Cathy Pearson at cathy(at)cynopsis(dot)com or go to cynopsismeasurementsummit.com. For sponsorship information, contact Mike Farina at mike(at)cynopsis(dot)com.
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