Lexos Media Launches AdBull Cursor Ads – A New Contextual Ad Unit For Publishers

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New Contextual Cursor-Based Ad Unit Provides Publishers With An Additive Source of Revenue; Offers Guaranteed $3 Minimum CPM Beta Launch Promotion

AdBull  - A Lexos Media Company

AdBull Contextual-Based Cursor Ads

AdBull provides publishers with a new stream of advertiser-driven revenue—completely additive and complementary with any other forms of advertising that might be in use, including in-text solutions and pay-per-click listings.

LEXOS MEDIA, the exclusive provider of patented cursor-based advertising technology and solutions, today announced the beta launch of AdBull at ad:tech San Francisco—the event for digital marketing. AdBull provides a contextual-based cursor ad unit that allows both large and small publishers to “take online advertising by the horns and make more money” … immediately!

The patented AdBull contextual based cursor ad unit is a unique and revolutionary way for publishers to add a new revenue stream. Publishers enable AdBull by signing up and pasting a simple script into the pages of their websites. AdBull then conducts a semantic page analysis to determine the real-time context of each page and delivers a relevant ad directly to the user’s cursor. As a publisher’s content changes, AdBull automatically matches the most appropriate ads from its inventory of advertisers and advertiser feeds. AdBull ads are only displayed for a few seconds after a user arrives ... at a time when 98% of Internet users have their eyes tied to their cursor.

“AdBull provides publishers with a new stream of advertiser-driven revenue—completely additive and complementary with any other forms of advertising that might be in use, including in-text solutions and pay-per-click listings,” said Craig Pisaris-Henderson, Founder and CEO of Lexos Media. “AdBull creates additional premium real estate on publishers’ websites without diminishing other advertising formats. Signing up is a simple way for these publishers to address their growing monetization challenges and start making additional money right now.”

What exactly are AdBull cursor ads?

“Our patented ad delivery solution changes the state of the cursor for a few seconds, while the ad is ‘clickable.’ The cursor then returns to its normal state after the ad fades out or if the user chooses to close the ad. If the user doesn't interact with the AdBull ad within a few seconds, the cursor returns to normal. If they do click, a new window opens with the advertiser's landing page or website,” said John Moran, Lexos Media’s Chief Revenue Officer. “Cursor ads are also frequency-capped to deliver the most valuable interaction possible for publishers, advertisers and users.”

To see an example of an AdBull cursor ad, please visit: http://www.diverblog.com

“There are many compelling reasons for publishers to use the AdBull offering: the contextually-targeted ads are accretive, increasing overall monetization of the property and working alongside existing ad solutions used today,” noted Stephen Messer, founder and former Chairman/CEO of LinkShare – and a Lexos Media Advisory Board member. “AdBull is very focused on the user experience and these ads are very similar to the advertising solutions available today—but served in a better way to connect with the user. AdBull is user-friendly, safe and effective—with early tests indicating significantly higher click-through rates than other ad formats.”

Getting started and incorporating AdBull contextual cursor ads on a website is quick and easy:

1.    Register through the simple form at http://www.adbull.com

2.    Generate the AdBull code and paste it on the pages which will serve AdBull ads

3.    Start making more money with the most visible advertising format available today!

Publishers should include promotion code ATSF2010 to take advantage of the limited time offer: a guaranteed minimum $3 CPM for the first 1,000 publishers that sign-up … with the opportunity to make much more*. Craig Pisaris-Henderson (founder & Chief Executive Officer) and John Moran (Chief Revenue Officer) will be attending ad:tech San Francisco. Publishers who want to meet them to discuss these opportunities should leave a message at (646) 758.6223 with their contact information.

*See terms at AdBull.com for more details.

About Lexos Media and AdBull

AdBull (http://www.adbull.com) is a division of New York-based Lexos Media, the exclusive provider of patented, cursor-based advertising. Cursor Marketing (http://www.cursormarketing.com), the company’s flagship division, provides top-tier publishers and media outlets with a new way to monetize their digital properties through cursor-based “branded advertisements.” Cursor ads are safe and effective, providing a new and non-cannibalistic revenue stream for publishers and content owners of all sizes that run in conjunction with existing pay-per-click, in-text and/or banner ad programs to generate additional ad revenue.

With nearly two decades of success in online advertising, the Lexos Media team understands the needs of publishers, advertisers and users. Branded cursors and advertisements via Cursor Marketing and contextual cursor ads via AdBull address the increasing challenges and fragmentation of the online arena. The company and its operating divisions continue to develop and introduce new solutions to improve online advertising, guided by an impressive Board of Advisors that includes many industry leaders.


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Ian Gertler

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