Top Real Estate Agents Use eRealInvestor to Engage Investment-Minded Buyers

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In the depths of an historic real estate downturn, top agents are using branded online property analysis solutions to capture real estate investors as clients and drive deals.

According to an ongoing survey conducted by eRealInvestor, Inc., 29% of today’s property buyers characterize themselves as investors, and 66% of property buyers state they are seeking properties that are available at a significant discount to appraised value, or will generate cash flow as a rental.

To address this emerging “investment-minded buyer” segment, top real estate agents have found a solution in eRealInvestor's Property Hub, a personalized online platform for their prospects and clients to search and analyze investment properties. For example, Sammy Hastings in California’s Bay Area, has invited his entire client list into the system to find and analyze deals. Hastings said, "Giving my clients the most current and innovative tools is my number one focus. When I first saw this product it was a ‘no-brainer’ for me. I want my clients to see me as a resource and someone that is ‘cutting-edge.’ " Hastings’ site, http://www.bayareaforeclosurebus.com, now has dozens of people actively finding the best deals and performing analysis on the Investor tab.

Wendy Lord Harvey, a regionally ranked and award-winning Realtor for Century 21, based in Rhode Island, also uses the Property Hub on her site, http://www.wendyswonderfulhomes.com/InvestorInformation. Since July, the solution has helped Harvey close two properties for an investor and a homeowner. “What I love about this product is it answers all my clients’ questions without me being in their face,” said Harvey. “It is such a great source of information about the property. I bring the PDF reports it creates to open houses, along with my laptop, so my clients can analyze the property on-site.” Harvey uses eRealInvestor not only for working with investors and helping to list multi-unit buildings, but also to give potential homeowners peace of mind that their purchase has the ability to generate cash flow should they need to move out.

“In this real estate environment, you’ve got to have a comprehensive understanding of the numbers,” added Brent Stack, an @Properties agent in Chicago who claims more than $162 million in total sales over the past twelve years. He now invites his clients to search and analyze deals at http://www.erealinvestor.com/deal-rooms/brent-stack/. “eRealInvestor is that simple, it’s that good, it’s fantastic. I can provide a fast, easily understood analysis of a property to my client. This product helps get my clients into the ‘Red Zone,’ then they call me.”

eRealInvestor’s system automatically identifies potential investment property deals – called “Real Deals” -- in an agent’s area by picking out properties based on their discount to appraised value and price per square foot. Real Deals provide a starting point for clients interested in investing in property.

“I put the Property Hub on my website, http://www.foreclosurehomeskansascity.com, and within the first couple weeks I had two brand-new clients who found me through the internet and have now begun analyzing deals,” says Chris Lengquist, a leading agent with Keller Williams in Kansas City.

Once a real estate agent’s customers are online with the system, they can analyze any property using eRealInvestor’s interactive dashboard to discover their investment potential. Support for commercial real estate brokers is included, as multiple leases, expenses, and rent growth forecast scenarios can be analyzed.

Zwick Realty Group in Central Florida, http://www.zwickrealtygroup.com, uses their Property Hub account as a “deal room,” populating their system and doing analysis on the best deals they identify every week and sending access to their deal room out to buyers. This summer the Zwick team sold properties to one investor buyer and one homebuyer, and also provided a buyer referral to an agent in a different region. “eRealInvestor’s solution is much more effective than competitive products we have tried,” said Richard Zwick. In a slow market, the Zwick team has capitalized on where the buyers are.

If real estate agents want to be a part of where the action is today, they must court investment-minded buyers. With eRealInvestor’s online solutions, brokers and agents can now give their clients instant access to the next generation of deal identification and analysis technology.

About eRealInvestor

eRealInvestor, Inc., has developed eRealAnalyzer™, the real estate industry's first one-click away financial analysis application. eRealAnalyzer™ powers the online analysis of hundreds of thousands of properties listed on real estate portals and real estate agent websites. In addition, http://www.eRealInvestor.com lists over one million resale, for sale by owner, and foreclosure properties, all easily searched and analyzed by financial criteria. The company was founded in 2007 by executives with decades of real estate investment and software development expertise to simplify the process of identifying and analyzing the best real estate deals.

For more information about eRealInvestor and to view a demo of the eRealAnalyzer solution, visit http://www.erealinvestor.com.

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Rob McPherson
eRealInvestor
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