Marketing for Engineers by an Engineer -- Redesigned Site launched for Technical Marketers

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Technical and B2B marketers will find the new Web site a very helpful source for industrial marketing. Tiecas, Inc. is a Houston-based marketing communications company that has been helping engineering, technical and industrial companies improve their marketing programs to drive sales. Marketing done by an engineer, convenience of a one-stop source and 20 years of industrial marketing experience are what makes this company stand out.

I founded Tiecas, Inc. in 1987 because I saw a real need for effective B2B marketing communications exclusively for industrial companies. Most agencies tend to force-fit consumer marketing tactics that are not very effective with an engineering audience

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Technical marketers have the tough task of persuading a skeptical audience of engineers and technology buyers. Tiecas, Inc., a Houston-based industrial and B2B marketing communications company understands these challenges and offers marketing solutions to solve the problem. The company has launched its redesigned Web site (http://www.tiecas.com) to help marketing professionals find an experienced source to improve their marketing communications and drive sales.

The new site provides information on how technical marketing is different from other forms of marketing. The chief marketing strategist at Tiecas is an engineer himself. He not only understands the technical audience but is also part of that audience and speaks their language. Marketing professionals get the convenience of a one-stop source that is 100% dedicated to helping manufacturers, engineering services and industrial companies increase their sales.

Visitors to the site will find technical marketing case studies (http://www.tiecas.com/case_studies.htm) that demonstrate the company's accomplishments in industrial and B2B marketing. "At Tiecas, we believe that you don't need one more artist. You want a marketing communications company that is experienced in helping you achieve your business goals and drive more sales," says Achinta Mitra, Founder of Tiecas, Inc. and a mechanical engineer.

Site visitors can view samples of Web sites (http://www.tiecas.com/sample_websites.htm) and marketing collateral (http://www.tiecas.com/sample_collateral.htm) projects done by the company as well as client testimonials. The intuitive navigation provides 1-click access to various consulting and marketing services offered. Industrial MarCom is the company's blog that reaches out to the industrial marketing community. The new site provides a sign-up form to subscribe to Marketing Matters, a monthly newsletter on best practices of technical and B2B marketing.

"I founded Tiecas, Inc. in 1987 because I saw a real need for effective B2B marketing communications exclusively for industrial companies. Most agencies tend to force-fit consumer marketing tactics that are not very effective with an engineering audience," said Mitra.

The company has experience in many different industries (http://www.tiecas.com/industry_experience.htm). Clients from Chemical, Hydrocarbon and Industrial Processing, Electronic Components, Metal Building Systems and Components, Nuclear and Power Generation, Oil & Gas, Process Controls & Instrumentation, Software Development and other industries have engaged Tiecas to develop successful marketing programs.

For additional information about Tiecas, contact Achinta Mitra or visit http://www.tiecas.com.

About Tiecas, Inc.:
Tiecas is located in Houston, Texas and is a marketing communications company that is 100% dedicated to the industrial sector. That is all they do, that is all they have done for two decades.

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Achinta Mitra
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