22squared Taps Chris Tuff as Emerging Media and Analytics Manager

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Will monitor emerging digital and social media trends and lead analytics discipline for agency.

Adding Chris to our digital team is a key hire allowing us to not only be on the forefront of social media trends but also deliver critical metrics, analytics and optimization recommendations to our client's rapidly expanding digital budgets

22squared, the Atlanta-based advertising agency specializing in building brand advocacy, announced the appointment of Chris Tuff as Emerging Media and Analytics Manager. In this new role, Mr. Tuff will keep a pulse on emerging trends in the digital and social media space and develop strategies to leverage them for the agency's clients.

"Adding Chris to our digital team is a key hire allowing us to not only be on the forefront of social media trends but also deliver critical metrics, analytics and optimization recommendations to our client's rapidly expanding digital budgets," said Judy Popky, SVP, Executive Media Director for 22squared.

Mr. Tuff was most recently at Moxie Interactive, where he helped concept and create buzz marketing and interactive campaigns for Verizon, Jim Beam, 20th Century Fox, Nestle, HP and Puma. Tuff's marketing antics have been featured on the front page of the Wall Street Journal as well as appearances on Good Morning America and, most recently, ABC News.

Prior to joining 22squared, Chris built and managed his company sneakysunday.com, which is an online web startup that provides upscale unbiased recommendations for venues and events in over 100 cities across the United States.

About 22squared:
22squared, one of the largest independent advertising agencies in the U.S., provides strategic marketing and creative services across multiple industries.

Believing today's consumer is far more influenced by what a brand does than what it says, the agency applies its proprietary brand advocacy model to assess the relationship between brands and consumers and determine actions to optimize it.

With this intelligence, 22squared develops marketing and advertising that motivates consumers to advocate on behalf of the brand, leveraging the power of peer persuasion and ultimately increasing revenue.

Clients include Buffalo Wild Wings Grill & Bar, CBSsports.com, First Horizon, Florida's Natural Growers, Marriott International, Orlando/Orange County Convention and Visitors Bureau, Publix Super Markets, Lincoln Financial Group, Shoe Carnival and Southeast Toyota Distributors. 22squared is located in Atlanta, GA and Tampa, FL. To hear more about 22squared and its thinking, visit http://blog.22squared.com/.

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