24Seven Cart Launches New Feature for Converting Abandoned Shopping Cart

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LAN Services has resolved the long-standing problem of abandonment of shopping cart of many mid-sized and small retailers by exhibiting a new feature on 24Seven shopping cart platform.

RMS eCommerce integration

RMS eCommerce integration

LAN Services, has resolved the long-standing problem of abandonment of shopping cart of many mid-sized and small retailers by exhibiting their conviction on 24Seven shopping cart platform.

Every retailer at some point of time or the other experiences the ubiquitous phenomenon of shopping cart abandonment. In order to find a suitable solution to this problem, it is important for retailers to analyze the experiences of the online shoppers. Retailers need to scrutinize the pre and post abandonment stages to pinpoint those areas that had resulted in this occurrence.

The following points are the reasons for this incident:

  •     User experience: Online visitors and prospective customers find many unnecessary and insignificant stages that hurt the very enthusiasm of online shopping. Retailers display as a prerequisite for registering the customers to make final purchases. Online shoppers are reluctant to give personal information. Each data gathering point converts to adding an extra page that requires various types of customer information in the process of completing purchases. Sometimes the web store’s navigation leaves customers astray in the middle of the purchase process. Various calls-to-action, buttons and options to select confuses customers and it is necessary for retailers make headway for customers towards final purchases.
  •     Indecision: Any kind of confusion or perplexing situation also leads to abandonment of shopping carts. Probably online customers are not mentally prepared to make final purchases. Post abandonment mails should lead the customers directly to their cart discarding login requirements. At times, online customers save the product carts only to make final purchases on a later date.
  •     Technical Issues: Various technical issues such as the security of the payment transaction and non-availability of the customer support options also lead to abandonment of carts. Unstable sites or sites without any security certifications have more chances of shopping cart abandonment.
  •     Product cost and added fees: Amounts that increase the total cost of product like state taxes, shipping charges, service charges or any other charges also hurts the shopping interest.

Now, to combat this perplexing situation, 24Seven Cart has come up with the feature that helps retailers in tracking those customers who leave their carts in the middle of the purchase process. It offers more information like the customer’s name, date of abandonment, the total amount of the shopping cart, product details and information about the mails forwarded for cart abandonment.

24Seven Cart is the flagship product under the aegis of LAN Services which is a California-based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online web store management, etc. For detailed information about the 24Seven Cart and/or LAN Services, please visit http://www.lanservices.com or http://www.24sevencart.com.

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Anil Jindal
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