Reps can be more responsive to individual Prescriber needs and marketers get instant market feedback on materials, maintain compliance, and still reduce production costs in the process. It’s a big win for everyone in value chain.
Chandler, AZ (PRWEB) February 2, 2011
360 Vantage®, a leader in sales and marketing productivity solutions for the Life Sciences industry, announced today two new agreements with Life Sciences companies for its closed loop marketing app for Apple® iPad™. The agreements come in conjunction with official close of the 360 CLM™ product beta cycle, and both systems are going into full production in early February.
Under the new agreements, 360 Vantage will deliver its 360 CLM app as a cloud-based service by which the sales forces can present approved marketing materials directly to Prescribers via the Apple iPad. The tailored CLM systems will support both clients’ requirements for the wireless content delivery and retraction of digital marketing assets including visual aids, package inserts, formulary data, demonstration videos and reprints. 360 Vantage is working closely with both clients and their ad agencies to secure and load approved assets into the system.
“This is truly a game-changer for Life Sciences firms,” commented Mario Martinez II, CEO and co-founder of 360 Vantage. “Reps can be more responsive to individual Prescriber needs and marketers get instant market feedback on materials, maintain compliance, and still reduce production costs in the process. It’s a big win for everyone in value chain.”
The 360 CLM systems will be tailored for individual product brands, and will track detailed usage of assets through the Salesforce.com report and dashboard engine, (already in full production with the 360 CRM™ systems on the iPad as of summer 2010). The closed loop system gives reps the ability to instantly view and push approved content via email to a specific Prescriber, and provides territory- regional- and national-level metrics for all assets in the system.
Client names and terms of both deals were not disclosed as part of the legal agreements, and due to the competitive nature of the Life Sciences industry.
About 360 Vantage®
Established in 2005 and headquartered in Chandler, Arizona, 360 Vantage® is a leader in cloud-based sales and marketing productivity solutions designed to solve the unique challenges of the Life Sciences industry. The company offers a full suite of professional and managed services in addition to its 360 CRM™, 360 CLM™, and compliance solutions in record time and with unparalleled user adoption rates. Built on the Force.com platform and using the core Salesforce.com CRM app, systems are designed to empower the mobile sales force and marketing teams with anytime, anywhere access to integrated customer and market information – from any device – giving the organization a distinct competitive advantage. The company CEO and co-founder, Mario Martinez II, is a Life Sciences sales and marketing technology veteran and can be found on the company blog, Twitter @360Vantage or @360CEO, LinkedIn, and Facebook. For more information, visit http://www.360vantage.com.