"In a traditional PR environment, landing a customer placement on the front page of a daily newspaper was often the primary goal. Today, the 'front page' of Google is perhaps even more important.
Lanham, MD (PRWEB) March 2, 2010
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, announced today 3 CLiCk Media has selected Vocus Small Business Edition (SBE). 3 CLiCk Media, which combines PR and new media campaigns with government relations, selected SBE to automate routine PR tasks and enhance the online visibility of their clients.
“The telephone still works, but if you’re doing PR and you are not on the Web, you are at a severe disadvantage,” said Emmett Murphy, new media strategist and founder of the firm. “PR is based largely on strategy but is also a labor intensive business and we found a new technology in Vocus SBE that will help us work more efficiently.”
Vocus SBE enables PR and online marketers to reach stakeholders directly through new media distribution channels, including search, RSS feeds and vast network of content syndication partners. In addition, news is sent directly to 35,000 opt-in reporters and bloggers that subscribe to special feeds created for members of the media.
Murphy noted that in a traditional PR environment, landing a customer placement on the front page of a daily newspaper was often the primary goal. Today, the “front page” of Google is perhaps even more important.
“I’ve been trying to get Jeff Doctor on the front page of Google for a while,” added Murphy, speaking of his client who recently announced his candidacy for Congress in North Carolina’s 9th district. “In combination with our other efforts, PRWeb helped us do that in short time and we’ve already seen a spike in Web traffic of 100 percent directly attributable to our news release.”
3 CLiCk Media’s work tends to center on government relations, though its client base is diverse, for example including clients from the entertainment industry. The firm combines social media, Web site strategies and traditional PR to the work of government relations. For example, the firm started PoliticsTweet, a Web site that aggregates the musings of 240 politicians on Twitter.
“This is a prime example of a new twist on a staple PR tactic – the press release,” said Kye Strance, director of product management for Vocus. “New media has changed the paradigm and online news releases are a proven way to reach target audiences directly while also increasing an organization’s visibility on the Web.”
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used more than 4,400 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.