3G/3.5G: A Global Strategic Business Report
San Jose, CA (PRWEB) November 18, 2011
Follow us on LinkedIn – As consumers purchase more mobile devices and explore applications such as social networking, mobile enterprise, and entertainment, the need for additional network capacity and speed will grow exponentially. Also, increasing volumes of high-definition content, VOD and other personalized video services, and increasing volumes of data that are being transmitted through communications networks would necessitate greater bandwidth requirements. Continued transition from fixed to mobile services with users dumping their landline service to rely solely on mobile phones also puts additional strain on communications networks. These new developments in the communications industry provide a strong business case for high-speed networks such as 3G.
Europe, Asia Pacific and the US are progressing towards integrated mobile applications such as mobile commerce, mobile payments, mobile wallet, e-education, mobile health services, and on-the-go music and video. Integrated applications provide an impending source of revenues for operators where voice revenue growths are flat. Operators endeavor to setup a source of recurring revenues with innovative services deliverable through 3G-infrastructure. Integrated applications such as mobile TV provide opportunities for advertisements and potential revenues. Customer centric features of such applications include enhanced user control and personalization of content. Data revenues from mobile applications are expected to exceed revenues from voice service, which is typically considered as ‘cash cow’.
As high-end phones and smartphones have rapidly adopted HSDPA/WCDMA technology, the next growth opportunity for 3G lies in capturing 2.5G mobile users. Thus, the pricing of 3G devices is required to converge with 2.5G devices. As a case in point, GSM Association (GSMA) launched a campaign called ‘3G for all’ to enable 3G services accessible to every mobile phone user. The campaign advocates the development of a low cost handset capable of delivering broadband Internet, video calls and other high-end services offered by operators. Subsequently, vendors and operators collaborated to reduce the cost of handsets and drive the popularity of 3G services. Several manufacturers are active in delivering high-end handsets at lower costs. The resulting competitive market for handsets would expedite the growth of multimedia services and 3G. Similarly, GSMA launched the ‘Emerging Market Handset’ program to encourage the development of low cost handsets for first-time customers in developing economies.
As stated by the new market research report on 3G/3.5G, Asia-Pacific (including Japan) represents the largest regional market worldwide. Asia-Pacific is also one of the fastest growing regional markets for 3G/3.5G, with number of subscribers in the region waxing at a CAGR of about 33.6% over the analysis period. Growth in the Asia-Pacific market is primarily driven by growing adoption of 3G enabled handsets and increasing demand for high-bandwidth mobile multimedia services in the region, particularly in emerging markets such as China and India. WCDMA Pathway is the fastest growing segment by technology with number of subscribers waxing at a CAGR of about 30% over the analysis period.
Key players dominating the marketplace include, AT&T, China Mobile Limited, China Telecom Corporation Limited, China Unicom (Hong Kong) Limited, KDDI Corp., NTT DoCoMo Inc, SK Telecom, T-Mobile International AG & Co. KG, and Vodafone Group Plc, among others. Manufacturers and Suppliers of Infrastructure/Terminal Devices covered in the report include Alcatel-Lucent, Huawei Technologies Co., Ltd., LG Electronics, Inc., Motorola, Inc, Nokia Siemens Networks, Samsung Electronics, Telefonaktiebolaget LM Ericsson, ZTE Corporation, among others.
The research report titled “3G/3.5G: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, technology overview, product/service launches, profiles of major players, and recent industry activity. The report provides market estimates and projections for global 3G/3.5G market in terms of number of 3G/3.5G subscribers (in millions) and number of 3G/3.5G enabled handsets sold (in million units) by technology segments CDMA Pathway, and WCDMA Pathway, across major geographic markets such as North America, Europe, Asia-Pacific, Latin America, and Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/3G_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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