The Massachusetts Biotechnology Council Selects Social Media Marketing Agency 451 Marketing To Develop A Social Media Strategy For 2010

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Social Media Marketing Agency 451 Marketing Selected To Develop A Social Media Strategy For The Massachusetts Biotechnology Council

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MassBio serves to convene and connect Massachusetts’ most innovative biotech companies and we are excited to strengthen that network using social media.

Social Media Marketing Agency 451 Marketing’s Founding Partner, AJ Gerritson, today announced that the Massachusetts Biotechnology Council’s (MassBio) has selected the Boston-based Social Media Marketing Agency to plan and develop a Social Media Strategy for 2010.

“We are honored to contribute our social media expertise to MassBio’s marketing programs,” said Gerritson. “The organization recognizes that social media channel development and engagement will continue to play a significant role in advancing their communication goals, and we are excited to spearhead these efforts.”

As part of this engagement, Social Media Marketing Agency 451 Marketing will develop a Social Media Strategy that helps MassBio leverage social media to generate more awareness for the organization’s mission, programs and overall goals. In addition, the social media strategy will enable MassBio to disseminate critical information to members through their preferred channels, identify new members for recruitment purposes and reduce overall operational costs through the use of free platforms.

“MassBio serves to convene and connect Massachusetts’ most innovative biotech companies and we are excited to strengthen that network using social media,” said MassBio President & CEO Bob Coughlin. “We are excited to partner with 451 Marketing on this project, which represents one of our key communications goals in 2010.”

MassBio represents over 600 biotechnology companies, academic institutions, research hospitals, and service organizations involved in life sciences and health care. The organization selected 451 Marketing specifically for the agency’s experience in developing and implementing integrated programs that blend social media marketing with traditional communications and messaging, as well as for their expertise in social media training and channel creation.

About The Massachusetts Biotechnology Council (http://www.massbio.org)
The Massachusetts Biotechnology Council (MassBio), a not-for-profit organization that represents and provides services and support for the Massachusetts biotechnology industry, is the nation’s oldest biotechnology trade association. Founded in 1985, MassBio is committed to advancing the development of critical new science, technology and medicines that benefit people worldwide. Representing over 600 biotechnology companies, academic institutions, research hospitals, and service organizations involved in life sciences and health care, MassBio works to advance policy and promote education, while providing member programs and events, industry information, and service.

About 451 Marketing
451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), Social Media Strategy and implementation, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations.

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Thomas Lee
451 Marketing
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