Facebook: Is It a Platform for Hiring?

4MAT’s view to ‘Facebook: is it a platform for hiring?’ is a resounding yes. With the publication of the new Facebook Guide for Recruitment Marketing recruiters and HR professionals have the perfect resource for launching or reinvigorating their Facebook Page.

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Facebook Recruitment Marketing Guide

Facebook Guide for Recruitment Marketing provides practical tips on using Pages to generate interest, build awareness and achieve business objectives.

James Saunders, Managing Director of 4MAT says “For most companies getting on Facebook is essential. It’s fantastic for brand presence, it’s great for advertising vacancies and you can talk and, importantly, listen to candidates.”

(PRWEB UK) 13 August 2012

There is a lack of adoption in both the recruitment agency and corporate HR markets of Facebook, despite the fact it has 900 million monthly active users and offers unparalleled opportunity to communication with candidates and clients.

The Facebook Recruitment Marketing Guide provides practical tips on using Pages to generate interest, build awareness and achieve business objectives. It provides solutions to tricky questions like:

  •      How do I convince stakeholders to invest in Facebook?
  •      Do I use Facebook to source candidates?
  •      What should I use to measure the effectiveness of my Page?

300 million photos a day are uploaded to Facebook, and it’s available in 70 languages. Insight from 4MAT shows that resistance to using social media in recruitment is usually due to a lack of training or knowledge.

James Saunders, Managing Director of 4MAT says “For most companies getting on Facebook is essential. It’s fantastic for brand presence, it’s great for advertising vacancies and you can talk and, importantly, listen to candidates.”

Download the guide http://www.4MAT.com/Facebook-Guide, visit http://www.4MAT.com or contact kate.siddiqui@4MAT.com to receive a copy.
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4MAT Press Release End Notes
4MAT is a full-service marketing agency providing brilliant websites and marketing services to recruitment consultancies and corporate employers. We help our clients to succeed by providing expert marketing services, creative ideas and well-crafted technological solutions. To contact 4MAT regarding your recruitment marketing needs please get in touch with on kate.siddiqui@4MAT.com or call 0207 392 1703.


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