We couldn't be happier with the response to the mamaRoo
Pittsburgh, PA (Vocus) June 14, 2010
4moms is pleased to announce that its mamaRoo infant seat, which launched on April 30, 2010, has received a glowing reception from retailers and consumers alike. Originally available in 200 stores, the mamaRoo is now carried in over 250 retail locations and considered a “must-have” by expecting mothers.
The innovative and award-winning mamaRoo was highly anticipated in the months before its launch, and is now exceeding expectations. Retailers are reordering at an unprecedented rate in order to keep units on their shelves, and customers are raving about the product in online forums and on product review sites.
“We couldn’t be happier with the response to the mamaRoo,” says Patrick Brady, Director of Sales at 4moms. “We’ve already sold thousands of units, and more orders come in every day. The best part of the product’s launch, though, is reading the all the Facebook comments, blog posts, and online reviews that our customers are writing. Parents and babies all over the country are loving the product, and we’re thrilled.”
About the mamaRoo
The only infant seat of its kind, the mamaRoo takes a unique approach to motion: it moves “like you do.” Parents don’t vibrate like bouncy seats or swing like swings. They bounce and sway, and so does the mamaRoo. Combining sleek, modern design with an innovative approach to motion, the mamaRoo offers parents a better option for soothing and entertaining their children. The mamaRoo won the JPMA Innovation Award in 2008.
Features: five unique motions, five nature sounds, adjustable speeds, toys inspired by classical artists, mp3 hookup, reclining seat, machine-washable fabric in six different colors.
Specs: weight limit 25 lbs. or until the child sits up unassisted, product weighs 14 lbs, six-month warranty. Not wanting to add batteries to landfills, the mamaRoo runs on wall power only. MSRP: $199.99.
Frequently referred to as “the Apple of the juvenile industry,” 4moms began with a focus group of five moms from Mt. Lebanon, PA, who inspired the company’s name (but 4moms sounds better than 5moms, so one mother took the title “The Stealth Mom”). Their experience (they have fifteen kids between them; one has two, yes two! sets of twins) plus the expertise of a team of fourteen engineers, researchers, and developers gives 4moms its innovative edge in the field of juvenile product design.
4moms is a brand of Thorley Industries, Inc., a 4-year-old company that develops and markets products for the $7.0 billion juvenile products industry. 4moms’ award-winning products are available at more than 250 of the top specialty retailers nationwide as well as several national web retailers. For more specifics on all 4moms’ products, visit their website at http://www.4momsonline.com.
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