4moms mamaRoo Infant Seat Wins The National Parenting Center’s 2010 Seal of Approval

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The mamaRoo infant seat from 4moms has been awarded The National Parenting Center's prestigious Seal of Approval award for 2010. The mamaRoo will launch on April 30 in over 200 stores nationwide. It is the fourth product from 4moms to win The National Parenting Center's Seal of Approval.

4moms is proud to announce that their mamaRoo infant seat, which will launch on April 30 in over 200 stores nationwide, has been awarded The National Parenting Center’s 2010 Seal of Approval. The National Parenting Center is the one of the industry’s most trusted names in product evaluation, and their Seal of Approval program identifies the finest products being marketed to parents and their children.

“We’re very excited to have won,” says Rob Daley, CEO of 4moms. “The National Parenting Center subjects products to a rigorous, consumer-oriented testing process before awarding their Seal of Approval. Every aspect of the mamaRoo—its design, durability, pricing, safety features, even its packaging—was inspected, and the fact that it won this prestigious award is another proof that it’s one of the best products for kids on the market.”

The mamaRoo, which is making waves even before its launch by achieving record pre-sale numbers, is the most recent in a line of Seal of Approval winners from 4moms. In 2009, 4moms’ Goodnight Sleep Trainer won the Seal of Approval, and the company’s Cleanwater Infant Tub received the award in 2007. 4moms’ first product, the Spout Cover with Built-In Digital Thermometer, was awarded the Seal of Approval in 2006.

About the mamaRoo:
The only infant seat of its kind, the mamaRoo takes a unique approach to motion: it moves “like you do.” Parents don’t vibrate like bouncy seats or swing like swings. They bounce and sway, and so does the mamaRoo. Combining sleek, modern design with an innovative approach to motion, the mamaRoo offers parents a better option for soothing and entertaining their children. The mamaRoo won the JPMA Innovation Award in 2008.

Features: five unique motions, five nature sounds, adjustable speeds, toys inspired by classical artists, mp3 hookup, reclining seat, machine-washable fabric in six different colors.

Specs: weight limit 25 lbs. or until the child sits up unassisted, product weighs 14 lbs, six-month warranty. Not wanting to add batteries to landfills, the mamaRoo runs on wall power only. MSRP: $199.99.

About 4moms:
Frequently referred to as “the Apple of the juvenile industry,” 4moms began with a focus group of five moms from Mt. Lebanon, PA, who inspired the company’s name (but 4moms sounds better than 5moms, so one mother took the title “The Stealth Mom”). Their experience (they have fifteen kids between them; one has TWO, yes TWO sets of twins) plus the expertise of a team of eleven engineers, researchers, and developers gives 4moms its innovative edge in the field of juvenile product design.

4moms is a brand of Thorley Industries, Inc., a 4-year-old company that develops and markets products for the $7.0 billion juvenile products industry. 4moms’ award-winning mamaRoo are available at more than 200 of the top specialty retailers nationwide as well as several national web retailers. For more specifics on all 4moms’ products, visit their website at http://www.4momsonline.com.

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Emily Cappo
4moms
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