4moms Origami Power-Folding Stroller to Launch on January 6th, 2012

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The eagerly-awaited 4moms Origami, the world's first power-folding stroller, will launch nationwide on January 6th, 2012. Consumers can pre-order beginning today, and a selection of retail stores have floor models to show customers in advance of the launch.

4moms Origami Power-Folding Stroller

4moms' Origami is the world's first power-folding stroller.

It's everything a stroller should be...production continues to be sold out, so we strongly recommend pre-ordering."

4moms is excited to announce that its eagerly-awaited Origami, the world’s first power-folding stroller, is launching nationwide on January 6th, 2012. In anticipation of that national launch, consumers can pre-order online from 4moms beginning today, or place their order with 4moms retailers. 4moms has selected a limited number of retail stores to participate in a pre-launch program, and these stores will each have a sample of the Origami to show customers beginning this week.

As the first stroller to fold at the push of a button, the Origami offers parents a new level of ease when traveling with their children. A built-in generator in the stroller’s rear wheels charges the stroller as it’s pushed, and also lets parents charge their cell phones. Additionally, the Origami has daytime running lights and pathway lights for safety, four-wheel suspension, and an LCD in its handle bar that displays a thermometer, speedometer, and odometer. Child safety sensors in the seat ensure the stroller won’t fold by accident.

“It’s everything a stroller should be, and we can’t wait to get it to our retailers and customers,” says Rob Daley, CEO of 4moms. “The enthusiasm about this product is overwhelming, our testers love it, and our retailers can’t wait to sell it. Production continues to be sold out, so we strongly recommend pre-ordering as the best way to get an early unit.”

For more details or to pre-order online, visit http://www.4moms.com/origami. For names and locations of pre-launch stores, please see the attached list.

About 4moms
Frequently referred to as “the Apple of the juvenile industry,” 4moms began with a focus group of five moms from Mt. Lebanon, PA, who inspired the company’s name (but 4moms sounds better than 5moms, so one mother took the title “The Stealth Mom”). Their experience (they have fifteen kids between them; one has two, yes two! sets of twins) plus the expertise of a team of twenty-five engineers, researchers, and developers gives 4moms its innovative edge in the field of juvenile product design.

4moms is a brand of Thorley Industries, Inc., a 5-year-old company that develops and markets products for the $7.0 billion juvenile products industry. 4moms’ award-winning products are available at more than 500 of the top specialty retailers nationwide as well as several national web retailers. For more specifics on all 4moms’ products, visit their website at http://www.4moms.com.

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Emily Cappo
4moms
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