50 Self-Publishing Promotion and Marketing Tips from the Unique Perspective of an eBook Insider

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Bo Bennett, a successful entrepreneur who in two years has built up an ebook company that manages over 2000 titles (eBookIt.com), has assembled a free collection of promotion and marketing strategies to share with other self-publishing ebook authors.

'50 Tips for Promoting and Marketing Your Ebook' by Bo Bennett

The book offers tips that come not from a single author, but from Bennett’s experience supporting and observing the successes and failures of hundreds of author-clients at his firm, eBookIt.com.

Readers who think marketing advice is necessarily complicated, esoteric, and expensive will applaud Bo Bennett’s decision to release his new ebook '50 Tips for Promoting and Marketing Your eBook' at no charge through his company’s own bookstore. The book offers tips that come not from a single author, but from Bennett’s experience supporting and observing the successes and failures of hundreds of author-clients at his firm, eBookIt.com.

Bennett presents all the tips in a simple, standardized format that makes it easy to pick out the crucial elements, naming and summarizing each tip, noting the estimated financial investment, and offering key phrases readers can Google to find more extended and specific information to expand their understanding of the tip. These elements of the entry are followed by Bennett’s notes on the topic, when appropriate. While the first 40 tips are for general use, the last 10 are specifically for authors who have print editions to work with.

“My first book, 'Year To Success', was based on the concept that success is not about a few secrets, but hundreds and even thousands of small changes you can make in the area of self-improvement that will greatly increase your chances of success,” recalls Bennett. And he believes that the same holds true for marketing.

Bennett's tips help readers to attract customer reviews, find a profitable price point, leverage social media, and more. The book touches on many different approaches, aiming to have something for everyone.

For readers for whom 50 tips is too many to work with, Bennett suggests a strategy: “Choose just ten of these suggestions that you have not already done and commit to them. When you see results, choose another ten, and so on.”

But before authors jump in and start implementing the tips, Bennett urges that they make sure they define their audience. “Who are your readers? What websites and groups are they most likely to visit? What organizations or lists are they most likely to participate? Where ever they are, that is where you want to be as well,” he says.

'50 Tips for Promoting and Marketing Your eBook' is published exclusively in eBook format and is now available at no charge from eBookIt.com, or for 99 cents from popular online retailers, including Amazon.com, BN.com, and Apple’s iBookstore.

About eBookIt.com
Since 2010, eBookIt.com (based in Sudbury, Massachusetts) has helped thousands of authors and publishers get their books converted to ebook format, and distributed to all the major ebook retailers, including Amazon.com, Barnesandnoble.com, Apple iBookstore, Kobo, Sony Readerstore, Ingram Digital, and Google eBookstore.

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Bo Bennett
eBookIt.com
978-440-8364
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