Worst Online Advertising Mistakes of 2012

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Webrageous shares some of the most costly online advertising mistakes it has witnessed so far this year.

Online Marketing Frauds in 2012 Uncovered by Webrageous
Having your business barred from pay per click advertising is a costly mistake that could do significant damage to your company.

Preventable online advertising mistakes in 2012 continue to cost US businesses precious advertising dollars and some are even losing out completely. As pay per click management firm Webrageous explains, in the current financial climate businesses cannot afford to continue making these costly mistakes.

Webrageous Marketing Director David Chapman said Webrageous has witnessed a number of online marketing mistakes this year that risk businesses being suspended or even banned from the major search engines.

“We continue to have people come to us seeking help with their online marketing campaigns after costly mistakes nearly cost them their businesses,” Mr. Chapman said.

“After the financial crisis that we have experienced in the US, these mistakes cannot continue to occur. Businesses are doing hard enough as it is without losing the precious advertising revenue that comes from online marketing.”

Common online advertising mistakes that Webrageous sees include advertising content that is inappropriate to something as seemingly innocent as having an account that is too similar to another account.

“Unfortunately, once an online advertiser has a black mark next to their name it is very difficult to get it erased,” Mr. Chapman said.

Some of the worst pay per click advertising mistakes that Webrageous has seen in 2012 include:

1. Encouraging people to click on their advertisements through free offers or urging people to support their business by clicking on their advertisements.

2. Including content on a landing page that may lead to a pay per click ban, such as pornographic content, hacking or code cracking material, gambling or casino-related content, or illegal download material.

3. Tricking customers into clicking on their advertisements by placing them somewhere where they are forced to click on that advertisement.

4. Including pop-ups or emails that have advertisements or search boxes for one of the search engines.

5. Urging people to click on their advertisements through chat rooms.

6. Any ad spamming techniques that create artificial traffic.

7. Misleading people into believing that they will be able to offer them discounts on keywords through the major search engines or pay per click promotions.

8. Creating an advertisement that leads to a landing page where the sole purpose of that landing page is to direct traffic to another site.

9. Advertising “get rich quick” schemes.

10. Making misleading or inaccurate claims, whether that is in the advertisement itself or in the website that the advertisement leads to. This might include claims that by using the products they will lose huge amounts of weight in a very short period of time or without dieting.

These online advertising mistakes are very common in 2012 and can lead to severe consequences for the business publishing these advertisements through pay per click.

The consequences of committing these online advertising mistakes can include having those advertisements disapproved by the search engines, having the account suspended, disabling of advertisement traffic to the domain, or suspension when setting up new accounts.

“Having your business barred from pay per click advertising is a costly mistake that could do significant damage to your company,” Mr. Chapman said. “We are not just talking about being banned from the search engines. It is important to remember that online advertising regulations exist that may apply locally, nationally or even internationally.

“I cannot stress enough the importance of handing your advertising accounts over to someone who knows what they are doing. At Webrageous, we are on the constant lookout for anything that may risk a pay per click advertising account being banned.”

These are a few of the ways that Webrageous suggests to avoid making costly online advertising mistakes and to curtail the possibility of an advertising ban:

1. Do not open a pay per click advertising account until absolutely ready.

2.Read the relevant online advertising regulations.

3. Read the search engines’ landing page and site policy guidelines.

4. Do not open multiple pay per click accounts unless you are a large advertiser with various divisions.

5. Do not run the same promotion across different accounts.

6. Avoid certain topics when advertising online – read the relevant rules to find out what those topics are.

7. Keep your ad groups small and focused on one specific theme.

8. Check your account regularly – check that the keywords are relevant to the advertisements, and that both are relevant to the search query, and check the performance of the campaign in the region where you are advertising.

9. Stop any non-performing campaigns immediately.

10 Hire a qualified and experienced online advertising specialist.

“If you think about it, the last item in that list is really the most important of them all,” Mr. Chapman said. “If you have someone who knows what they are doing when it comes to avoiding online advertising mistakes then you will not have to stress anymore about making these costly mistakes.

“At Webrageous, we help clients avoid these mistakes every day. So while we tackle the running of their online advertising campaigns, following the relevant rules and regulations, they are able to go about running their day-to-day business.”

To find out more about how Webrageous is helping clients avoid these common online advertising mistakes, visit the company’s website. To arrange an interview with David Chapman, call 530-553-4111.

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