Customers are increasingly getting more mainstream and younger as kids want to create their own look, and unique style. They can do that without the big price tag at thrift stores. ~Wendy Steinmetz, VP of Marketing, Thrift Town Stores
Roseville, CA (PRWEB) July 24, 2014
Millions of Americans will be spending hundreds of dollars preparing to send their K-12 aged students back to school over the next few weeks. The cost of back to school supplies and clothing needs can add up fast. According to a National Retail Federation survey, back to school shoppers will spend on average around $600 per person. Thrift Town says back to school can be done for a lot less, and all the cool kids are shopping thrift.
It's no secret that there's an increased acceptance of thrift stores in terms of fashion sense. Retro is cool; just ask Macklemore.
Wendy Steinmetz, VP of Marketing at Thrift Town Stores, says, "Back in the day when we first started our company, it was all about offering alternative retail for people of low to middle income. Now, however, customers are increasingly getting more mainstream and younger as kids want to create their own look, and unique style. They can do that without the big price tag at thrift stores."
Social media has also played a part in reviving the thrift option. So much so that Thrift Town has engaged multiple personal stylist bloggers from young adult, all the way down to tweens, to blog about fashion tips for kids going back to school and what types of "finds" they have personally found at Thrift Town.
Steinmetz says the initiative is successful because "kids will go shopping and for $20 put together four different outfits at Thrift Town. They tell their friends about it, and they want to do it too."
Not only does Thrift Town have a strong blog presence when it comes to showcasing back to school finds, but has also been featured frequently on television stations within their store communities showing people first hand live examples of the amazing quality and brands one can pick up at thrift stores without paying big box retail prices. Here's a few links from recent segments:
To help people get in the mood for back to school shopping, Thrift Town is hosting a Back to School themed sale discounting all clothing by 50% off their already low prices on Friday, July 25th at all 14 of their store locations. Thrift Town is open from 9am-9pm Monday through Saturday, and 10am-6pm on Sundays. Discount does not apply to weekly color tag sale items as those items are already on sale for 50% off.
As stated above, Thrift Town is social and welcomes the opportunity to engage with customers online on Facebook/ThriftTown, Pinterest/PinThriftTown, Twitter, Tubmlr, and Instagram @ThriftTown or #ThriftTown, and even has a free app that can be found in the Apple App Store and on Google Play. Thrift Town’s robust VIP Rewards Program, dedicated weekly blog, and amazing consumer contests all raise awareness of the benefits of thrift in a fun and enriching environment. Thrift Town lives its vision statement of being committed to making a difference every day, and is proud to have raised more than $250 million dollars for their charity partners. Each of their clean, bright, and organized stores put out 4,000 new products daily, setting them apart in the thrift world as the premier thrift destination. Thrift Town is owned and operated by Norquist Salvage Corporation, which has spent over four decades dedicated to socially responsible recycling.